Astral Out-of-Home Acquires Macdonald Outdoor and Starts a Major Digital Deployment in Edmonton and Calgary

— June 9, 2014

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MONTRÉAL (June 9, 2014) – Astral Out-of-Home, a division of Bell Media, today announced it has entered into an agreement with Macdonald Outdoor to acquire its digital out-of-home (OOH) advertising network in Edmonton. In addition to Macdonald’s nine large-format faces located at the city’s most strategic intersections, Astral Out-of-Home also announced plans to erect 12 new large-format digital faces in Edmonton and Calgary. These announcements mark the company’s entry into Alberta and the national expansion of its focus on large-format digital advertising.

“We are very pleased to acquire Edmonton’s top digital advertising network and to welcome the Macdonald Outdoor team and its founder, Greg Macdonald, into our ranks,” said Luc Quétel, President, Astral Out-of-Home. “Macdonald Outdoor has made a name for itself with the quality of its digital structures and its commercial performance.”

“The company I founded today joins the most innovative player in the Canadian OOH industry,” said Greg Macdonald, President and Founder, Macdonald Outdoor. “Astral Out-of-Home is an extremely solid organization, and I look forward to continuing to expand our digital network in Alberta.”

Along with its acquisition of Macdonald Outdoor’s digital faces in Edmonton, Astral Out-of-Home will erect additional digital faces in Edmonton and Calgary starting in September. This will bring the Astral Out-of-Home Digital Network to 21 large-format faces in Alberta and 73 across Canada, reinforcing its image as Canada’s #1 source for large-format digital advertising.

“The Calgary and Edmonton markets are the biggest in Alberta, and the fourth and fifth most important in OOH advertising investments in Canada,” added Quétel. “Our entry into Alberta was a crucial part of our plan to extend our coverage to the national scale.”

These Astral Out-of-Home assets join current Bell Media properties in Alberta, including television stations CTV Edmonton, CTV Calgary, and CTV Two Alberta, as well as radio stations CJAY 92, 98.5 Virgin Radio, 104-9 Virgin Radio, Funny 1060 AM, 100.3 The Bear, and TSN 1260.

About Astral Out-of-Home

Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 9,500 advertising faces strategically located in the markets of Québec, Ontario, and British Columbia. Driving innovation in the most dynamic media in the country, Astral Out-of-Home is committed to being at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit

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For information, please contact:

Business media
Olivier Racette, Bell Media, 514.939.5001, ext. 3193, or

Specialty and trade press
Ron Hutchinson, Astral Out-of-Home, 416.440.6737, or