Astral Out of Home Announces Montréal Winners of the CARTE BLANCHE FOR CREATIVES Contest
— May 26, 2016
MONTRÉAL (May 26, 2016) – Astral Out of Home, a division of Bell Media, announced tonight the Montréal winners of the 7th edition of its CARTE BLANCHE FOR CREATIVES contest, which honours the best out-of-home ads designed by creatives from local agencies.
Grand prize: “Noix mélangées” – lg2 Montréal
Design: Marc Guilbault and Guillaume Bergeron
Client: Krispy Kernels
Second prize: “Dans les patates” – lg2 Québec
Design: Luc Du Sault and Nicolas Boisvert
Client: Yum Yum
Third prize: “Petit lait” – FCB Montréal
Design: Sébastien Robillard and Joël Letarte
Launched last March, the annual CARTE BLANCHE AUX CRÉATIFS contest set a new record, receiving 341 entries from across Canada, including 159 from Québec. This celebration of out-of-home creativity culminated during the C2 conference in Montréal, as part of a joint final event for CARTE BLANCHE FOR CREATIVES and the C’EST DANS’ CANNES contest.
“Carte Blanche started in 2010 right here in Montréal, and after seven editions the contest has remained undeniably popular among the city’s exceptional creative community,” said Michael Alexandor, Vice-President, Marketing and Innovation, Bell Media. “The amount of entries and their quality continue to be world-class. These projects, which showcase great ideas for the best brands, are created specifically for Astral Out of Home. I extend my thanks to the jury for their tremendous work. Congratulations to all the finalists and winners!”
The winning teams from each market will attend the Cannes Lions International Festival of Creativity, while their clients will be offered a $50,000 campaign on Astral Out of Home’s network.
Click here for details about the Toronto and Western Canada markets’ winners, which were announced on May 11 and 12, respectively.
The winning campaigns and finalists can be viewed on the competition website or on Facebook and Twitter.
About Astral Out of Home Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s the most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.