Beginning this October, Astral Out of Home will replace all the existing advertising infrastructure and install a complete line of digital products, making Ottawa International Canada’s first airport to have 100% digital permanent advertising structures. Astral Out of Home will also deploy its AeroTV product with content to be aired in English and French, including local CTV News segments – a product well-received in other airports where the company operates. At YOW, Bell Media’s CTV News Ottawa will be responsible for the production of the customized news segments, which will be updated three times per day.“As Canada’s digital out-of-home advertising leader, it was a natural fit for Astral Out of Home to partner with the Ottawa International Airport as it allows us to showcase our strengths in the nation’s capital, a Canadian high technology hub,” said Benjamin Mathieu, Director, Business Development, Transportation and Technologies, Astral Out of Home. “In addition to Astral Out of Home’s expertise and Bell Media’s premier media content, Bell Business Markets and Bell Mobility will provide super-fast internet and Bell's 4G LTE mobile network to help develop a comprehensive and innovative program that will transform the airport and place YOW’s advertising presence among the leading airports in Canada.” “The Ottawa International Airport Authority’s key priority for the new advertising program was the creation of a spectacular, unique, and effective advertising network which maximizes revenue while preserving the architectural character of our award-winning terminal,” said Mark Laroche, Airport Authority President and CEO. “Astral Out of Home’s proposal more than satisfies these objectives, and we are very excited to see what the mix of content and innovation from the broader Bell Media platform will provide in the years to come.” Astral Out of Home’s recent growth in the transport sector is just another example of its development strategy, which is to allow advertisers to take their message out and reach the increasingly mobile consumers at every moment of their travels, whether for work or leisure.
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