Astral Out-of-Home to Install Digital Faces in its Toronto Transit Shelters

— October 16, 2014

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TORONTO (October 16, 2014) – Astral Out-of-Home, a division of Bell Media, today announced the exclusive deployment of 40 digital transit shelters in Toronto by December 2014. The launch of this new street furniture product – the first of its kind in downtown Toronto – enables Astral Out-of-Home to solidify its leading position in the digital advertising market. Equipped with 84-inch LCD screens, Toronto's transit shelters will be the first digital network in Canada to offer advertisers the option to display their campaigns in brilliant 4K HD.

 

 

 

“Astral Out-of-Home thrives on innovation and its commitment to be a Canadian leader in digital advertising,” said Luc Quétel, President, Astral Out-of-Home. “The installation of digital faces in transit shelters will give an even more dynamic and modern focus for transit shelters in Toronto.”

Designed by Kramer Design Associates, the new digital transit shelters will be installed in strategic locations throughout downtown Toronto. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home's state-of-the-art broadcast control center.

Forty faces will initially be installed and fully operational by December 2014, just in time for the holiday season, the advertising community’s busiest time of year. Plans to expand the network will continue throughout the year.
“Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers,” said Jordana Fatsis, Vice-President, Sales, Astral Out-of-Home. “We are doing just that by adding these digital faces in the transit shelters of Canada's largest market.”

As a partner of the City of Toronto, Astral Out-of-Home operates the city's street furniture program by delivering practical street furniture elements, including transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighbourhood maps, columns displaying public service announcements, bike racks, automatic public washrooms, and benches across the City of Toronto.

About Astral Out-of-Home
Astral Out-of-Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit astraloutofhome.com.

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Information:

Business Media:

Olivier Racette, Bell Media, 514.939.5001, ext. 3193, or olivier.racette@bellmedia.ca

Media and Trade Publications:
Ron Hutchinson, Astral Out-of-Home, 416.440.6737, or rhutchinson@outofhome.astral.com