Astral Out of Home Unveils Canada’s Longest Horizontal Full Motion Digital Display at Toronto’s Yonge-Dundas Square
— June 12, 2017
Yonge-Dundas Square sits at one of Canada’s busiest intersections with more than 52 million visitors annually
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TORONTO (June 12, 2017) – Astral Out of Home (AOOH), a division of Bell Media, announced today the introduction of Canada’s longest horizontal full motion digital display, measuring more than 26 feet high and more than 188 feet long, at Yonge-Dundas Square in Toronto. Animated in full motion, the new digital wrap delivers a brand-new multi-media experience with stunning, cutting-edge visuals at extremely high resolution.
“The Yonge-Dundas Square digital wrap represents a major addition to Astral Out of Home’s already impressive portfolio,” said Karine Moses, President, Astral Out Of Home. “The sheer scale of the screen, with its full motion video capabilities synchronized with a dedicated, static digital screen, provides advertisers with the flexibility to deliver a powerful story while bringing their brand to life.”
Located off of one of Canada’s busiest intersections, Yonge-Dundas Square combines a daily traffic of more than 93,000 pedestrians and more than 30,000 vehicles, with two major universities and shopping malls nearby, contributing to a total of more than 52 million visitors a year. The square is also home to many festivals, including NXNE, Luminato, and Nuit Blanche, and most recently hosted the sneak peek of Bat Out of Hell: The Musical.
Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.