With Its 470-Foot-Long Mural, Astral Out-Of-Home Goes Big at Montréal-Trudeau Airport

— November 4, 2014

Today, Astral Out-of-Home, a division of Bell Média, announced the launch of a new 470-foot takeover package at the Montréal-Trudeau security checkpoint. This unique, impossible-to-miss format is now the largest ever offered by Astral Out-of-Home and allows clients to reach the public in a creative and impressive manner, as demonstrated by Diesel, the first client to take advantage of this new package.

The takeover package at the security checkpoint entrance allows advertisers to cover every inch of the glass walls in that area. With over 10 million passengers passing through each year, the security checkpoint entrance area inevitably reaches every international and domestic traveler flying out of Montréal.


“The security checkpoint is a mandatory stop where each and every passenger has several minutes of waiting time before their flight,” said Éliane Tremblay, Manager, Transportation Products, Astral Out-of-Home. “This makes our new platform an amazing promotional vehicle for our clients. It’s also ideal for those who want to promote several offers at the same time, since we provide 12 gigantic spaces to do just that.”

The first client to use this new offer, Diesel, presented an impressive creative execution to use the takeover package offered by Astral Out-of-Home.

“We’re constantly on the lookout for new ideas that push the envelope in terms of creativity and innovation at Astral-Out-of-Home,” added Gabriel Landry, Innovation Manager, Astral Out-of-Home. “From that perspective, it’s incredibly stimulating for us to work with a client like Diesel. By combining our new takeover package, our out-of-home media creativity offering and Diesel’s great open-mindedness, the campaign is certain to get heads turning and increase awareness of Diesel’s fashionable and iconic designer collection.”

About Astral Out-of-Home
Astral Out-of-Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit bellmedia.ca.

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Chloé Boissonnault, Bell Media, 514.529.3212, or chloe.boissonnault@bellmedia.ca