Beautiful From Head to Toe: Bell Media Sales Launches New Jergens® Campaign in Québec Featuring Comedian Korine Côté
— February 3, 2016
– Commissioned by Gaggi Media Communications, Bell Media Sales puts its creativity and brands to the service of Jergens® –
MONTRÉAL (February 3, 2016) – Bell Media Sales announced today the launch of a television and digital campaign in Québec promoting Jergens® moisturizer. Commissioned by Toronto-based firm Gaggi Media Communications, the initiative features three Bell Media-produced, 15-second TV spots starring stand-up comedian Korine Côté. The campaign is airing now through September on Canal Vie, VRAK, Canal D, and Séries+ channels, and their associated digital properties.
The campaign, entitled “Votre beauté c'est bien plus qu'un joli visage” (“You’re more than just a pretty face”) was inspired by a similar campaign in the U.S. featuring actress Leslie Mann. The spots take a light-hearted, self-deprecating approach to promote the importance for women of taking care of their entire body. All three ads feature Korine Côté sharing the benefits of hydrating the entire body, with a script written by the comedian herself.
"Bell Media developed a great partnership with Gaggi Media Communications to create this turnkey media initiative,” said Anouk Bourassa, Senior Director, Media Creativity. “With the power and reach of our brands, the creativity of our team, and our deep knowledge of Québec consumers, the campaign demonstrates how our resources can deliver results for Jergens®."
About Bell Media With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.