Bell Media Agency Takes Home 34 PromaxBDA Awards

— June 20, 2016

– Bell Media continues to be a Canadian industry leader with more award wins than any other Canadian company –
– 2016 winners include CTV, TSN, Much, Space, CraveTV, The Movie Network, DAILY PLANET, and VRAK –

TORONTO (June 20, 2016) – With 34 award wins, Bell Media was once again the leading Canadian broadcaster and media group at the 2016 PromaxBDA awards held June 16 in New York. The awards celebrate the world’s best achievements in entertainment marketing across every platform, including on-air, online, and on-the-go. The Bell Media Agency received an impressive 34 awards this year, taking home 20 Global Excellence awards (five gold, nine silver, and six bronze) and 14 North American awards (five gold, two silver, and seven bronze). The agency surpassed all other Canadian companies, and was first runner-up for the Global Marketing Company of the Year. Nominated for a total of 55 awards – 32 Global Excellence Awards and 23 North American Awards – the Bell Media Agency is notable for being the only major award winner whose work is strategized and created entirely in-house. “This year was a great showing for the Bell Media Agency, and I’m so happy with the variety of brands and brilliant projects being recognized,” said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. “Congratulations to everyone at the Bell Media Agency for continuously proving to be a versatile team with world class talent supporting all Bell Media properties.” Below is the complete list of the 2016 PromaxBDA Promotion, Marketing, and Design Awards for Bell Media: MUCH (11 Awards) WORLD GOLD LIVE EVENT CAMPAIGN
  • MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM PROMOTION
  • MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
WORLD SILVER ENTERTAINMENT PROGRAM CAMPAIGN
  • MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
LIVE EVENT SPOT
  • MUCH-MMVA: THE APPOINTMENT
WORLD BRONZE GENERAL IMAGE SPOT OR CAMPAGIN: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS
  • MUCH – MADE TO MAKE IT
CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN
  • MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
ART DIRECTION AND DESIGN: CHANNEL/STATION/PLATFORM WEBSITE
  • MUCH.COM REDESIGN
NORTH AMERICAN GOLD LIVE EVENT CAMPAGIN
  • MUCH – MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
NORTH AMERICAN SILVER ART DIRECTION AND DESIGN: PROGRAM INFORMATIONAL GRAPHICS
  • MUCH-MMVAS
NORTH AMERICAN BRONZE CHANNEL HOLIDAY SPECIAL/EVENT CAMPAGIN
  • MUCH – MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
GENERAL IMAGE SPOT OR CAMPAIGN: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS
  • MUCH – MADE TO MAKE
SPACE (9 Awards) WORLD GOLD ART DIRECTION AND DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT
  • SPACE - BITTEN
STUNT PROMOTION – ON-AIR ONLY
  • SPACE – NIC CAGE-A-THON
ART DIRECTION AND DESIGN: PRESS KIT
  • BITTEN S3 PRESS KIT 
WORLD SILVER ART DIRECTION AND DESIGN: CHANNEL/STATION/PLATFORM WEBSITE
  • SPACE.CA REDESIGN
BEST VOICE OVER PERFORMANCE
  • SPACE – NIC CAGE-A-THON
PROGRAM PROMOTION SPOT – IN-HOUSE
  • SPACE – NIC CAGE-A-THON
WORLD BRONZE ART DIRECTION AND DESIGN: PROGRAM PROMOTION WEBSITE
  • BITTEN WEBSITE
NORTH AMERICAN GOLD COPYWRITING
  • SPACE – NIC CAGE-A-THON
NORTH AMERICAN BRONZE PROGRAM PROMOTION RADIO SPOT SPACE – SHARKNADO 3 RADIO The Movie Network (4 Awards) WORLD SILVER SOUND DESIGN
  • THE MOVIE NETWORK – FRIGHT FEST
NORTH AMERICAN GOLD SOMETHING FOR NOTHING
  • THE MOVIE NETWORK – FRIGHT FEST
NORTH AMERICAN BRONZE SOUND DESIGN
  • THE MOVIE NETWORK – FRIGHT FEST
FUNNIEST PROMO
  • THE MOVIE NETWORK – FRIGHT FEST
CTV (3 Awards) WORLD SILVER ART DIRECTION AND DESIGN: SALES OR INTERNAL MARKETING PRESENTATION
  • CTV UPFRONT 2015 – DRUM INTRO AND IMAGE
NORTH AMERICAN GOLD SPECIAL NEWS REPORT OR EVENT PROGRAM SPOT OR CAMPAIGN
  • CTV NATIONAL NEWS – ‘CITIES’ CAMPAIGN
ART DIRECTION AND DESIGN: SALES OR INTERNAL MARKETING PRESENTATION
  • CTV UPFRONT 2015 – DRUM INTRO AND IMAGE
TSN (3 awards) WORLD SILVER SET DESIGN
  • NEW TSN STUDIO
WORLD BRONZE OVERALL INTEGRATED SPORTS MARKETING CAMPAIGN
  • TSN FANTASY FOOTBALL POWERED BY COORS LIGHT
NORTH AMERICAN BRONZE CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN USING MULTIPLE MEDIA
  • TSN PRESENTS THE COORS LIGHT GAMES
CRAVETV (2 Awards) WORLD BRONZE ART DIRECTION AND DESIGN: OUTDOOR/ENVIORNMENTAL/TRANSITE STATIC AD
  • CRAVETV PRE-LAUNCH MURAL
NORTH AMERICAN BRONZE GENERAL CHANNEL IMAGE CAMPAIGN
  • CRAVETV: COLLECTIONS CAMPAIGN
DAILY PLANET (1 Award) WORLD SILVER ART DIRECTION AND DESIGN: NEWS PROGRAM BUMPER
  • DAILY PLANET: SUPERSIZE THIS
VRAK (1 Award) NORTH AMERICAN SILVER HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN
  • KARV 2015

About PromaxBDA

PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, THE MOVIE NETWORK GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

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