Bell Media Calls on Seasoned Radio Executive Rob Farina to Help Launch iHeartRadio in Canada
— March 29, 2016
– Bell Media to expand iHeartRadio brand across Canada in 2016 through digital platforms, live events, auto dashes, and more –
TORONTO (March 29, 2016) – Bell Media today announced that experienced radio executive Rob Farina will join Bell Media as a senior advisor in support of the coming launch of iHeartRadio in Canada.
Farina’s role will primarily involve the development, launch, and overall execution for this new and exciting Canadian brand extension. Farina will focus on iHeartRadio partnerships with the broadcast and music industry, as well as growing strategic relationships within the automotive and consumer electronics industries.
"We’re delighted Rob is joining us as we launch the vibrant and growing iHeartRadio brand and all of its various strategic applications,” said Randy Lennox, President, Entertainment Production and Broadcasting. “We couldn’t be happier to have Rob on board.”
"This year promises to be pivotal for Canadian radio listeners, as they will soon have access to a truly game-changing digital service,” said David Corey, Vice-President, Programming, Bell Media Radio. “We know Rob’s significant experience and extensive network will help elevate the launch of the iHeartRadio service in Canada.”
“I am elated to work with Randy, David, and the Bell Media team on the launch of the iHeartRadio platform here in Canada,” said Farina. “Our goal is to create an incredible national brand for consumers, one that is synonymous with well-curated formats and a diverse range of personalities in both official languages.”
Farina was Program Director for Toronto’s CHUM FM, then Vice-President of Programming for CHUM Radio, before joining Astral Media as Executive Vice-President, Content and Platforms. He moved to Los Angeles to launch Black Box, a music company that provides strategy, artist development, and digital marketing services. Most recently, Farina was the Vice-President Programming and Innovation for Rogers Media’s radio division, and also served on the Senior Content Council at Rogers.
Farina commences his advisory role effective May 1, 2016.
Earlier this year, Bell Media in conjunction with iHeartMedia announced the two leading media companies exclusively partnered to bring the iHeartRadio brand to Canada in 2016. The iHeartRadio digital service in Canada will showcase content from Bell Media, the country’s largest radio broadcaster with 106 licensed radio stations in 54 markets across the country. Earlier this month, Bell Media announced the debut of the newly minted iHeartRadio Fest, formerly known as CHUM FM FanFest during Canadian Music Week on Friday, May 6. As well, Bell Media has announced it will present the first-ever broadcast in Canada of the IHEART RADIO MUSIC AWARDS on Saturday, April 9 on CTV.
Since its launch in 2011 at the inaugural iHeartRadio Music Festival, iHeartRadio has continued to be a leading digital service in the United States and has achieved 80 percent brand awareness in only a few short years. Upon launch, iHeartRadio in Canada will provide instant access to the live radio feature offering listeners throughout Canada all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, wearables, and more.
A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM FM, Canada’s #1 FM station, and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 13,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.