– The new 30-second advertising opportunity allows advertisers to be featured exclusively in a commercial break with a custom creative tied directly to the program –
– Bell Media’s first SuperPod features Chevrolet in THE AMAZING RACE CANADA: HEROES EDITION –
TORONTO (July 13, 2018) – Bell Media announced today the introduction of its commercial SuperPods. These 30-second original creatives are exclusively designed and placed to align with the narrative of the programs in which they appear. Featuring one advertiser per break, the custom creative offers a more seamless and engaging experience between the commercial content and program.
“Advertisers have been challenging the industry to build exclusive and engaging content for their brands and audiences,” said Darryl Coburn, Vice-President, National Television Sales, Bell Media. “The Bell Media SuperPod delivers a unique opportunity for clients to extend their brand’s messaging beyond the typical commercial break while offering viewers continuous engagement with their program. We’re looking forward to rolling out this experience with more clients in the near future.”
Bell Media’s first SuperPod launched in partnership with Chevrolet during the premiere of THE AMAZING RACE CANADA: HEROES EDITION. The co-branded commercial creatives promoting Chevrolet’s Twitter contest, #TheChevroletRace, were produced in-house by the Bell Media Agency and will appear during numerous episodes of THE AMAZING RACE CANADA: HEROES EDITION. The hit summer series continues Tuesdays at 8 p.m. ET/ 9 p.m. MT on CTV.
This partnership provides Chevrolet, a partner with the series for all six seasons, the opportunity to leverage this unique single commercial break to promote its Twitter contest. The contest will see one lucky winner take home the All-New Chevrolet Traverse, the same vehicle the winners of THE AMAZING RACE CANADA: HEROES EDITION will win, by answering questions about this season.
About Chevrolet Canada
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at Facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of more than 30,000 faces in five provinces. Bell Media also operates more than 200 websites; video streaming services including CraveTV, TSN Direct, and RDS Direct; and multi-channel network Much Digital Studios. The company produces live theatrical shows via its partnership with Iconic Entertainment Studios; owns a majority stake in Pinewood Toronto Studios; is a partner in Groupe Juste pour rire, the live comedy event and TV producer; and owns Dome Productions Inc., one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.