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TORONTO AND MONTRÉAL (November 14, 2013) – Bell Media Sales is pleased to announce that Bell Media Mix has commenced operations across Canada, bringing its integrated media strategies to clients nationwide. The Mix also welcomes two new Group Managers, Sébastien Joncas and Steve Muscat, who joined the English Canada team this week. Sébastien and Steve will report directly to Debbie Drutz, Vice-President, The Mix.
“We are excited to offer our award-winning Mix services to clients across Canada,” said Luc Sabbatini, President, Bell Media Sales. “Bell Media has more platforms than ever before on which to deliver innovative media solutions to advertisers from coast-to-coast-to-coast.”
Part of Bell Media Sales, Bell Media Mix is a one-of-a-kind, one-stop shop that brings together experienced professionals with a deep knowledge of the company’s diverse platforms as well as broad expertise in strategy, trends, and new technologies. The group marries strong brands, compelling content, and high-performance media coverage, all specifically designed to deliver effective, integrated campaigns.
Further enhancing the strong Mix team, Joncas and Muscat will liaise between brand partnership teams (TV/Radio/Out of Home/Digital) and clients to deliver seamless campaigns and programs across Bell Media’s brands, mediums, and platforms. They join Group Managers Alison Demelis and Gabe Dunlop, Strategy Manager Neil Cameron, and Project Managers Coral Fraser and Camille Mauger.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada’s largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
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For more information:
Debbie Drutz, Vice-President, Bell Media Mix
416.924.2494 x 7297 or email@example.com