Bell Media Partners with Influicity to Provide Clients with Full Access to Influencers
— March 13, 2017
– Bell Media is the first Canadian broadcaster with exclusive access to the platform –
– Influicity provides influencer search, deep analytics, campaign management and more –
TORONTO (March 13, 2017) – Bell Media announced today a new partnership with Influicity, the world’s leading influencer marketplace and campaign management platform. As the exclusive Canadian broadcaster with access to the platform, Bell Media can now provide its clients with unparalleled access to the universe of social influencers. Bell Media also delivers discoverability of the perfect influencer from a centralized marketplace to develop impactful marketing campaigns.
Bell Media is already an expert in the field of cultivating and reaching the top influencers through its discovery and development of in-house talent and via its stable of influencers at Much Digital Studios.
“Given our success with Much Digital Studios, we were looking to expand our footprint in the social influencer world to include our other brands,” said Alyson Walker, Vice-President, Brand Partnerships. “The Influicity platform offers the most benefits for our advertisers by giving them the ability to connect, measure, and collaborate with 100% of social influencers globally.”
Influicity indexes over a billion influencers from across the social media spectrum, regardless of their network or affiliation. Through the platform, Bell Media can cultivate and curate the ideal talent rosters based on advertisers’ needs. In addition to offering global scale, Influicity provides access, simple searchability, project management¸ communications services, and analytics tools that show reach and value.
“The full suite of features on Influicity ensures that Bell Media can serve its clients with unparalleled levels of service,” says Jonathan Davids, Founder & CEO of Influicity. “We’re excited to partner with Bell Media as they continue to break new ground with the next generation of talent.”
Founded in 2012, Influicity is the leading platform for businesses to manage and scale their influencer operations. The suite of products includes influencer search, insights & analytics, campaign management, reporting, social listening, and more. Because Influicity does not operate a limited network of influencers, it can provide global brands with access to any and all social talent, along with the most advanced data analysis on the audiences they reach. The company has offices in Toronto and LA.
About Bell Media
Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.