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TORONTO (May 15, 2014) – Bell Media announced today that Golden Globe® and Emmy® Award-winning actor Jim Parsons will be featured in two, custom Nissan Micra commercials set to air exclusively in Canada – on CTV, CTV Two, the CTV GO app, and The Comedy Network. Conceived and created by Bell Media Brand Partnerships, the Bell Media Agency, and TBWA Toronto, the Canadian-exclusive spots feature Jim Parsons highlighting the newly launched Nissan Micra, debuting tonight in prime time on CTV. Extended versions of the spots are set to run on CTV.ca, beginning tomorrow.
“At the end of the day, people want a car that is fun to drive and expresses their personality,”said Jim Parsons.
The Bell Media partnership allows Nissan Canada to leverage Canada’s #1 schedule, against the brand’s core buyer demographics.
“We’re excited to bring a car, specific to Canada, into our showrooms and we anticipate it will resonate with consumers who appreciate the quality, design, and value Micra offers,” said Mary McNeil, Senior Manager, Marketing Communications, Nissan Canada Inc. “Jim Parsons is the perfect choice to represent our brand in this unique Canadian partnership. The star’s much-loved, fun, outgoing personality was a natural fit to communicate two of the Nissan Micra’s key benefits of practical size and unbeatable value in a humorous and entertaining way that will resonate with our target audience.”
“Jim Parsons is a household name and our ideal match for our clients at Nissan to demonstrate how the Micra is engineered,” said Laird White, Director, Brand Partnerships, Bell Media. “Having the opportunity to create something unique and exclusive for Canadian audiences demanded that we bring the right personality on board for Nissan, and Jim has all the personality we could have asked for, and more.”
The first of two custom spots written by TBWA Toronto and produced by the Bell Media Agency is set to debut tomorrow. Bell Media Brand Partnerships partnered with Nissan Canada, represented by OMD, and Jim Parsons to highlight the all-new Nissan Micra’s urban-friendly car’s spaciousness, demonstrating that it’s the perfect fit for everybody.
In the second spot, Parsons gives viewers the skinny on the best of the Nissan Micra’s features, in these extensions of Nissan Micra’s Canadian launch campaign that began May 5.
Following their debut in CTV prime time on Thursday night, the 30-second broadcast spots are set to air for five weeks across CTV, CTV Two, the CTV GO app, and Comedy. Meanwhile fans will see extended versions of both spots on CTV.ca following their broadcast in a dedicated five-week strategic online placement.
About Nissan Canada
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 184 independent Nissan dealerships, 35 Infiniti retailers and 44 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 35 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
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For more information, please contact:
Tonia Addison, CTV Networks, 416.384.2194 or email@example.com
Jim Quan, CTV Networks, 416.384.5311 or firstname.lastname@example.org