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VANCOUVER (March 24, 2014) – Bell Media Radio announced today it will retain the Virgin Radio brand in the Vancouver market and re-launch it later this year. The re-launch follows the purchase of Virgin 95.3 by Newcap Inc., to close at the end of the month. As a result, the Virgin Radio brand in Vancouver will be on hiatus effective March 31, 2014.
“We’d like to thank listeners and advertisers for their loyalty to Virgin Radio, and appreciate their patience until Virgin Radio returns bigger and better than ever before,” said James Stuart, Regional Vice-President, Radio and TV Operations, Bell Media Vancouver. “Virgin Radio is the #1 contemporary hit radio network in the country as the result of its awesome blend of music, personalities, and energy that listeners love. As the proud parent of Virgin in Vancouver, we are excited to begin building our plans for the Virgin brand’s return.”
The brief hiatus of the Virgin brand is required by Bell Media to honour its commitments to Newcap Inc., Virgin Radio International, and Virgin Enterprises Limited. Newcap Inc.’s acquisition of Virgin 95.3 is a result of the Canadian Radio-television and Telecommunications Commission (CRTC)-approved Astral-Bell Media transaction. Astral and Bell have divested certain radio stations to comply with the CRTC’s Common Ownership Policy, which limits the number of stations a company can own in a single market.
About Bell Media Radio
Bell Media Radio is Canada’s top ranked radio broadcaster, with 107 licensed radio stations in 55 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, CHUM FM, and EZ Rock. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune-in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.
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For more information please contact:
Patricia Garcia, Bell Media, 416.384.2645 or firstname.lastname@example.org