BELL MEDIA RADIO RELEASE: C100 Broadcasts Live on Location for the 14th Annual IWK Foundation Radiothon, February 6th

— January 20, 2015

C100 shares the inspiring stories of the IWK during a day long live broadcast for the IWK Foundation Radiothon

HALIFAX (January 20, 2015) – On Friday, Feb. 6, C100 takes the show to the Goldbloom Pavilion of the IWK (5980 University Avenue, Halifax), broadcasting live all day, from 6 a.m.-7 p.m. Hosted in partnership with Atlantic Acura, Scotiabank, and SleepCountry, C100 is proud to once again broadcast the 14th annual IWK Radiothon in support of specialized health care for Maritime women, youth, and children. Throughout the day, C100 will share inspiring and courageous stories from families and IWK staff. Listeners are encouraged support the most urgent priorities of the IWK by calling 1-800-595-2266 to make a donation.

C100 Afternoon Drive host, Jax, poses with  some of 2014’s youngest supporters of the annual IWK Radiothon.

 “It’s one of the most fulfilling events we do,” said The C100 Breakfast Club’s Moya Farrell, who has participated in the IWK Radiothon every year since its inception. “We meet such wonderful families every year and knowing the IWK can support them is incredible.” Now in its 14th year, the IWK Radiothon has become a highly anticipated annual event.  In 2014, the fundraiser collected more than $290,000 for families across the Maritimes who are cared for at the IWK. Media are encouraged to attend at any point throughout the event. For more information, contact: Katie Kelly, Promotions Director, Bell Media Halifax, 902.453.2524 or Patricia Garcia, Bell Media, 416-384-2645 or

About Bell Media Radio

Bell Media Radio is Canada’s top ranked radio broadcaster, with 106 licensed radio stations in 54 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, CHUM FM, and QMFM. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune-in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.

– 30 –