Bell Media Sales Launches Two New Digital Products
— November 9, 2016
– “Advance Audiences” and “Audience Extensions” bring custom targeting and increased campaign performance to Bell Media Sales customers –
TORONTO (November 9, 2016) – Bell Media Sales announced today the launch of two new digital products, Advanced Audiences and Audience Extensions. The new products give advertisers expanded and more accurate targeting against Bell Media audiences.
Advanced Audiences is Bell Media’s first-ever proprietary behavioural targeting product. It finds sophisticated, highly valuable audience segments that can be used alone or in conjunction with third party segments. Advertisers can choose from English or French segments, for example, “foodies”, “adventure travelers”, and “sports enthusiasts”, or have customized profiles created that are unique to their customers. To create custom profiles, thousands of data points are collected and examined from an extensive network of websites.
The Audience Extension product provides the ability to retarget visitors of specific series or genres with relevant messages across the Bell Media network. This maximizes the reach, frequency, and efficiency of a campaign by targeting TV series’ fans outside of the core sponsorship environment. This product can also be used with an advertiser’s own first-party data for an additional level of targeting.
“Together these products deliver increased campaign performance by communicating with online consumers in a highly individualized manner,” said Kristie Painting, Vice-President, Digital Sales. “We can offer advertisers a variety of qualified consumers online instantly and continue to effectively reach them based on their prior interests.”
About Bell Media
Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, operating 105 licensed radio stations in 54 markets across the country, as well as managing the iHeartRadio brand and streaming service in Canada. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.