Bell Media Sales Names Moat Analytics as Viewability Vendor
— August 6, 2015
TORONTO (August 6, 2015) – Stuart Garvie, President, Bell Media Sales, announced today that Bell Media is partnering with industry leader Moat Analytics, making it one of the first Canadian multimedia companies to name a viewability vendor. The partnership allows Bell Media to maximize digital advertising results by providing viewability tracking for its brand clients, and further its best-in-class user and advertiser experiences.
“Buyer confidence is extremely important to us and we are 100% committed to delivering the highest quality inventory and transparency in the market,” said Garvie. “Partnering with the Moat team to deliver industry-leading brand intelligence and analytics to our clients is a natural fit, so we can offer additional analysis and update campaigns based on viewability scores.”
“We are proud to partner with Bell Media and power viewability and related analytics on some of the leading websites in Canada, including CTV.ca, TSN.ca, and RDS.ca,” said Jonah Goodhart, Co-Founder and CEO of Moat. “Bell Media is taking a leadership position in the market and is helping to pave the way for greater transparency and success for marketers in digital.”
As a result of the partnership, Bell Media clients will benefit from an even deeper level of transparency into their advertising spend and will garner a better understanding of how their money was used. This will provide a strong framework for clients when developing strategy for future campaigns across digital platforms.
“We are working to bring new information, insights, and initiatives to the marketplace,” said Garvie. “Bell Media has the highest standards and we are always looking to optimize the opportunities that exist within our suite of products.”
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Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 35 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.