Bell Media Sales Partners with TRESemmé to Take Viewers Backstage at New York Fashion Week
— September 10, 2015
– Multi-platform campaign includes in-show segments on CTV’s ETALK and digital videos featuring ETALK Reporter Liz Trinnear and CODE F. Co-Host Maripier Morin –
TORONTO (September 10, 2015) – Bell Media Sales announced today that it has partnered with Canada’s #1 styling brand TRESemmé for a multi-platform campaign that takes viewers behind the scenes at New York Fashion Week (NYFW). TRESemmé is the official haircare sponsor of NYFW, which begins today and runs until Sept. 17. Featuring two Bell Media personalities, the campaign provides an exclusive look at the hottest hairstyles, with expert tips on how to get them, on CTV’s ETALK as well as TRESemmé’s YouTube channel.
In the first phase of the two-part campaign, ETALK reporter Liz Trinnear hosts five, 90-second, in-show segments taped on-site at NYFW. Airing Sept. 14-18 on CTV’s ETALK, the segments will highlight designers, celebrities, and catwalk trends, and include interviews with TRESemmé experts about the hair looks featured at various shows. ETALK airs weeknights at 7 p.m. ET/PT on CTV and CTV GO.
In the second phase of the campaign, running Sept. 28 to Nov. 8, Liz and Maripier Morin, co-host of VRAK’s CODE F., will be featured in three digital videos (English and French, respectively) on the TRESemmé YouTube channel. Shot and produced by Bell Media, the videos will include backstage and runway footage from NYFW, as well as tutorials by TRESemmé stylists on how to get the season’s hottest hair looks, as modelled by Liz and Maripier.
“Bell Media is pleased to partner with TRESemmé to create custom content that delivers added value to their NYFW campaign,” said Laird White, Director, Brand Partnerships, Bell Media. “This collaboration delivers a captivating behind-the-scenes experience that goes beyond the product to nurture brand loyalty.”
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.