Bell Media Wins 30 PromaxBDA Awards

— June 12, 2017

– Bell Media maintains its position as Canadian industry leader with more than four times as many awards as the other Canadian companies combined –
– 2017 winners include TSN, Much, Space, CraveTV, Gusto, The Movie Network, Discovery, Bravo, and VRAK –

TORONTO (June 12, 2017) – With 30 award wins, Bell Media maintains its position as the leading Canadian broadcaster and media group at the 2017 PromaxBDA awards held June 8 in New York. Bell Media’s in-house agency won more than four times the awards than all other Canadian companies combined, and was first runner-up for the Global Marketing Company of the Year. The awards celebrate the world’s best achievements in entertainment marketing across every platform, including on-air, online, and on-the-go. Bell Media was honoured with an impressive 30 awards this year, including 23 Global Excellence awards (six gold, eight silver, and nine bronze) and seven North American awards (two gold, two silver, and three bronze). Nominated for a total of 58 awards – 48 Global Excellence Awards and 10 North American Awards –Bell Media Agency is notable for being the only major award winner whose work is strategized and created entirely in-house. “This year again, Bell Media had a strong showing and I’m especially thrilled about the variety of brands represented in the winners,” said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. “Bell Media’ in-house creative agency’s flexibility allows it to shine at a world-class level, competing with some of the greatest professional agencies out there.” Below is the complete list of the 2017 PromaxBDA Promotion, Marketing, and Design Awards for Bell Media.   Global Finalists List CRAVETV ONLINE PLATFORMS, CABLE AND SATELLITE: IMAGE SPOT
  • CRAVETV - “STREAM ON”
ONLINE PLATFORMS, CABLE /SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN
  • CRAVETV - “STREAM ON”
SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN
  • CRAVETV - LETTERKENNY SUPER BOWL CAMPAIGN
SPACE CHANNEL: HOLIDAY OR SPECIAL EVENT SPOT
  • SPACE – SPACEMAS
RADIO - PROGRAM PROMOTION SPOT
  • SPACE - SHARKNADO 4 RADIO
TSN SPORTS - BEST USE OF MUSIC
  • TSN - RAPTORS SEASON LAUNCH “CLAPTORS”
SPORTS - DIRECTING
  • TSN - RAPTORS SEASON LAUNCH “CLAPTORS”
ON-AIR ILLUSTRATION
  • TSN - NBA ALL STAR GAME TORONTO
BRANDED CONTENT PROMOTION
  • BRAND - LINWOOD
BRAND INTEGRATION CAMPAIGN
  • BRAND - COORS LIGHT GAMES
SPORTS - BEST BRANDED/SPONSOR INTEGRATION PROMO
  • BRAND - XMEN INTEGRATED OPENING
MUCH PROGRAM PROMOTION WEBSITE
  • MUCH - FAR & WIDE WEBSITE
WEBSITE FOR A CHANNEL/STATION/PLATFORM – BRONZE
  • MUCH – FAR & WIDE
GUSTO RADIO – COPYWRITING
  • GUSTO - MARTHA & SNOOP RADIO
THE MOVIE NETWORK SEASONAL OR SPECIAL EVENT PROGRAM SPOT
  • THE MOVIE NETWORK - SCARE FEST
DISCOVERY CHANNEL ONLINE CONTENT MARKETING
  • DISCOVERY CHANNEL CANADA - FRONTIER
TOTAL PACKAGE PROGRAM (ART DIRECTION & DESIGN
  • DISCOVERY CHANNEL CANADA - FRONTIER
BEST VOICE OVER PERFORMANCE
  • DISCOVERY CHANNEL CANADA - FRONTIER
CTV TOTAL PACKAGE PROGRAM (ART DIRECTION & DESIGN
  • CTV - MASTERCHEF CANADA SEASON 3 - WE WILL INSPIRE
CP24 DAYTIME PROGRAM SPOT
  • CP24 - CP24 BREAKFAST ‘MOVING AT THE SPEED OF YOUR MORNING’
BRAVO DRAMATIC PROGRAM SPOT
  • BRAVO - 19-2 “STORM”
VRAK ON-AIR ILLUSTRATION
  • VRAK ON AIR ILLUSTRATION
HBO CANADA WEBSITE FOR A CHANNEL/STATION/PLATFORM
  • HBO CANADA – WEBSITE REDESIGN
North American Finalist List: CHANNEL: HOLIDAY OR SPECIAL EVENT SPOT
  • TSN - NBA ALL STAR GAME TORONTO
LIVE EVENT PROMO
  • TSN - RAPTORS PLAYOFFS “FLAMING 6”
SPORTS - BEST USE OF MUSIC
  • TSN - RAPTORS SEASON LAUNCH “CLAPTORS”
RADIO - PROGRAM PROMOTION SPOT
  • GUSTO - MARTHA & SNOOP RADIO
RADIO – COPYWRITING
  • GUSTO - MARTHA & SNOOP RADIO
RADIO – COPYWRITING
  • SPACE - SHARKNADO 4 RADIO
LONG-FORM CONTENT PROMOTION
  • BRAND - CLG - LINWOOD

About PromaxBDA

PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

About Bell Media

Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

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