Belleville, ON Revealed as Grand Prize Winner of KRAFT HEINZ PROJECT PLAY

— October 28, 2018

– Belleville receives $250,000 to build Field of Ability, home of the Challenger Baseball League –
– Antigonish, NS, Penbrooke Meadows, AB, and Shaunavon, SK each receive $25,000 for infrastructure upgrades –

TORONTO, ON (October 28, 2018) – Today, Kraft Heinz, in partnership with TSN and RDS, announced Belleville, ON as the Grand Prize winner of KRAFT HEINZ PROJECT PLAY 2018. The announcement was made live on TSN and RDS and will see the Challenger Baseball League receive $250,000 to build the Field of Ability following a week of online voting from October 13-19. The Field of Ability will be home to Belleville’s Challenger Baseball League, which provides an opportunity for children and youth with cognitive and/or physical disabilities to play baseball. The grand prize money will go toward building an accessible baseball field, fostering a greater sense of inclusiveness and community The three runner-up finalists for KRAFT HEINZ PROJECT PLAY 2018, St. Peter Elementary Playground (Penbrooke Meadows, AB), Shaunavon High School Football field (Shaunavon, SK), and The Skatepark Collective (Antigonish, NS) will each receive $25,000 to help restore their nominated place to play. “It was wonderful to see the incredible level of passion, dedication and spirit demonstrated by all top four communities and witness what happens when communities rally together for a common purpose,” said Joanna Milroy, Marketing Director, Kraft Heinz. “We'd like to congratulate Belleville on their Grand Prize win and are excited to help them achieve their goal of building the Field of Ability." “It has been amazing to again see so many communities across Canada submit nominations as they work towards improving their places to play,” said James Duthie, TSN Host and KRAFT HEINZ PROJECT PLAY Ambassador. “Congratulations to the Belleville Challenger Baseball League on their grand prize win, as well as the other Top 4 projects St. Peter Elementary Playground, Shaunavon High School Football field, and The Skatepark Collective for their passion. We can’t wait to see the wonderful improvements that are made possible by this year’s campaign.” “Kraft Heinz Project Play has the ability to change lives and secure a better future by building better places to play,” said Valérie Sardin, RDS personality and KRAFT HEINZ PROJECT PLAY Ambassador. “Congratulations to Belleville, Ontario, for winning the 2018 Grand Prize. I would also like to thank all the communities that submitted nominations, as they are also the reason why this project is possible.” KRAFT HEINZ PROJECT PLAY is a joint partnership between Kraft Heinz, TSN, and RDS to provide Canadian communities from coast-to-coast-to-coast with funds to upgrade play-based infrastructure projects. For the past 10 years, KRAFT HEINZ PROJECT PLAY has awarded $2.9 million to 81 communities across the country. In total, Kraft Heinz has supported 183 communities, contributing $7 million to local recreational facilities through KRAFT HEINZ PROJECT PLAY, Kraft Hockeyville, and affiliated hockey programs. For more information, please visit Canadians can show their support for the Challenger Baseball League and the runner-up projects on Facebook and Twitter using #PROJECTPLAY.

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri SunClassicoJell-OKool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, PlasmonQuero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit


TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct,, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, Premier League, Soccer Canada, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

RDS is Canada’s French-language sports broadcasting leader. In addition to its world-class content delivered across multiple platforms, including RDS, RDS2, RDS Info, and RDS GO, RDS offers the broadest portfolio of French-language sports programming in the world. Official broadcaster of the Montreal Canadiens and the Ottawa Senators, CFL and Grey Cup, NFL and Super Bowl, MLB and World Series, Olympic Games until 2024, FIFA World Cup until 2026, Premier League, exclusive French-language broadcaster of the Montreal Alouettes, Laval Rocket, Formula 1 and the Tour de France, RDS’s slate of channels present more than 4,000 hours of live programming each year, including UFC, the IIHF Ice Hockey World Championship and World Junior Championship, NASCAR, PGA Tour golf including all four majors, ATP tennis including all four Grand Slam tournaments, Season of Champions Curling and Skate Canada events. RDS is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit


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