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TORONTO (July 7, 2014) – Canada’s greatest showing at a Grand Slam was a record-breaker for Canada’s Sports Leader, as historic performances from homegrown tennis stars Genie Bouchard and Milos Raonic catapulted the tournament to the most-watched WIMBLEDON on record – highlighted by the most-watched men’s and women’s finals ever.*
Overall, more than 10 million Canadians watched some part of this year’s WIMBLEDON on TSN and RDS.
“Genie and Milos have inspired a nation – and the best part is that they’re just getting started,” said Stewart Johnston, President of TSN. “With their brilliant performances at this year’s WIMBLEDON, along with a phenomenal championship title from Vasek Pospisil, we join all of Canada in anticipation of what they will do next. It’s a new era for Canadian tennis and we couldn’t be prouder to showcase their Grand Slam performances on TSN.”
Overnight data from BBM Canada confirms that Bouchard’s match against Petra Kvitova in Saturday’s women’s final drew an average audience of 1.8 million viewers to TSN and RDS – making it the most-watched WIMBLEDON women’s final on record. Overall, 3.6 million unique viewers tuned in to watch Bouchard become the first Canadian singles player to compete in a Grand Slam final, with audiences peaking at 2.1 million viewers in the last few minutes of the match.
Yesterday’s epic men’s final that saw Novak Djokovic defeat seven-time WIMBLEDON champion Roger Federer in a five-set instant classic attracted an average audience of 823,000 viewers to TSN and RDS and a reach of 3.8 million unique viewers – making it the most-watched WIMBLEDON men’s final on record.
On Friday, Raonic reached the semifinals of a Grand Slam tournament for the first time in his career, attracting an average audience of 766,000 viewers to TSN and RDS for his battle against Federer. The Raonic-Federer match reached 2.4 million unique viewers and peaked at 1.1 million viewers as Federer served for the win.
Canada’s Vasek Pospisil and his partner Jack Sock of the U.S.A. – an unseeded duo playing together for the first time – won the WIMBLEDON men’s doubles title over defending champions Bob and Mike Bryan in a match that drew an average audience of 319,000 to TSN and RDS and a reach of 2.2 million unique viewers.
Grand Slam Tennis on TSN
As the undisputed Canadian home of the biggest events on the tennis calendar, TSN has the court covered throughout the entire 2014 season, serving up exclusive coverage of Grand Slam tennis, including the AUSTRALIAN OPEN, FRENCH OPEN, WIMBLEDON, and U.S. OPEN.
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.
Source: BBM Canada
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
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