BMO Bank of Montreal’s campaign on the Virgin Radio 96 website“Bell Media Mix is the ideal partner to support and drive the success of BMO Bank of Montreal’s Ici pour vous campaign,” said Michelle LaBarre, Vice-President, Bell Media Mix. “Our multiple properties and platforms enable BMO Bank of Montreal to reach its target audience, as well as leverage our various resources to optimize the scope of the campaign’s experiential marketing segment.” The campaign invites Montrealers to participate in the “BMO Moving Day” contest for the chance to win a turn-key moving service from Le Clan Panneton, as well as a Bell residential services package featuring a one-year subscription to Fibe TV, Fibe Internet, and residential telephone service. The “BMO Moving Day” media blitz was launched on 107,3 Rouge fm and Virgin Radio 96, with an additional presence on the stations’ respective websites, along with those of Canal Vie, Canal D, Séries+, Z, and Historia, as well as digital properties Sympatico and The Loop. Various advertising formats are also leveraged, including 30-second breaks within set programming and web environment saturation, to optimize the campaign’s overall impact. Participants are invited to register on the contest’s microsite, bmomovingday.com, which was designed specifically for this event. Moreover, BMO Bank of Montreal will take part in moving preparations by distributing 2,000 moving boxes across the Montréal area. On June 13, promotional teams from 107,3 Rouge fm and Virgin Radio 96 will join forces with employees from participating BMO branches to help dispense them. Both radio stations will announce the event’s activation on the same day, with their hosts available on-site to invite listeners to join them. Lastly, the full meaning of the “We’re here to help” promise will be revealed on July 1, as BMO volunteers, along with the 107,3 Rouge fm field team, walk the streets of Montréal giving water to movers. Throughout the day, the station will also be broadcasting a live promotional report and inform its listeners that BMO is there for them.