The British Are Coming! THE BRIT AWARDS 2016 Invade MUCH, February 24

— February 10, 2016

– Homegrown superstars Justin Bieber and The Weeknd scheduled to perform, along with Adele, Rihanna, Coldplay –
– Canadians lead International Male Solo Artist category, with Justin Bieber, The Weeknd, and Drake receiving nominations –
– Full day of Brit-themed programming begins Wednesday, Feb. 24 at 6 a.m. ET on Much –

TORONTO (February 10, 2016) – Much goes full-on Brit with an entire day of British- themed programming on  Wednesday, Feb. 24 leading up to its broadcast of THE BRIT AWARDS 2016 that night. From 6 a.m. – 6 p.m. ET, Much presents BRITS ON MUCH, a collection of memorable interviews with British talent and music videos from the U.K.’s top musical exports, including The Rolling Stones ,The Spice Girls, Ed Sheeran, and One Direction. Then, from 6 p.m. ET 8 p.m. ET, Much viewers can catch all the best videos from 2016 BRIT AWARDS performers, presenters, and nominees with COUNTDOWN TO THE BRIT AWARDS 2016. Finally, it’s the big show itself, with THE BRIT AWARDS 2016 at 8 p.m. ET. From London’s O2 Arena, dynamic comedy duo Ant and Dec host the 36th edition of THE BRIT AWARDS, celebrating the best in British music. The two-hour show gets a touch of Canadiana, as Stratford, Ont. wunderkind Justin Bieber takes the stage for the first time, along with fellow Canadian and alternative R&B sensation, The Weeknd. Other artists set to perform include Rihanna, Adele, Coldplay, Little Mix, Jess Glynne, and James Bay. Brits Drake, The Weeknd, and Justin Bieber are all nominated for BRIT awards in the International Male Solo Artist category Canadian artists lead the International Male Solo Artist category, with nods going to Justin Bieber, The Weeknd, and internationally-acclaimed ambassador of The Six, Drake. Other notable nominees include Adele (four nominations), James Bay (four nominations), Years & Years (three nominations), Calvin Harris (three nominations), and Jess Glynne (three nominations). For a full list of nominations and categories, please click here. Viewers can catch THE BRIT AWARDS 2016 again on Sunday, Feb. 28 at 12 noon ET and 8 p.m. ET on Much.

About Much
Much is the go-to channel for all things pop-culture, delivering trendworthy, topical programming, and exclusive live events. From the MUCH MUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including Much.com, on Twitter (with nearly a million followers), and Facebook (with more than 1.2 million likes), Much continues to deliver unique and clever programming to its audience. Much supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in more than 8.2 million homes across Canada via satellite, IPTV, and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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