C-Suite Quarterly Survey: Canada’s Top CEOs Tout Economic Benefits of the Canadian Dollar’s Devaluation, Today on BNN

— March 31, 2014

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TORONTO (March 31, 2014) – Sixty-six percent of executives who responded to this quarter’s C-Suite Quarterly survey said that the devaluation of the Canadian dollar has been a good thing for the Canadian economy. Virtually all respondents also agreed that the U.S. economy’s performance has been an important driver in the Canadian dollar’s value. To coincide with the release of the 34th C-Suite Quarterly survey’s results today, BNN taps Canada’s top business professionals to weigh in on this quarter’s findings.


BNN’s comprehensive analysis of this edition of the C-Suite Quarterly survey includes exclusive interviews with David Herle, Principal of The Gandalf Group and Willy Kruh, Partner, KPMG. These interviews and further analysis will be brought to BNN viewers on THE STREET at 8:20 a.m. ET, BUSINESS DAY AM at 11:15 a.m. ET, THE BUSINESS NEWS at 12:20 p.m. ET, BUSINESS DAY PM at 2:20 p.m. ET and at 4:20 p.m. ET. BNN’s complete examination of the findings will be available online at BNN.ca post-broadcast.


Key findings of the 34th C-Suite Quarterly survey include:

  • 58% said the weaker Canadian dollar has had an impact on their companies, with most saying it has been positive in terms of revenue, profits, and even equity performance.
  • 62% believe that the current downturn in commodities demonstrates Canada’s overreliance on resources and underscores the need to diversify.
  • 56% said that the recession in commodities has led their companies to adopt new technologies or innovations in order to ensure their company’s sustainability.
  • 88% of respondents expect that the Canadian economy will experience moderate growth over the next year.

The C-Suite Quarterly survey is conducted by Gandalf Group and sponsored by KPMG.


About BNN
BNN – Business News Network is Canada's only television service devoted exclusively to business and finance news with wall-to-wall coverage of the markets. The network features the only televised stock ticker with real-time data from the TSX, NYSE and NASDAQ. BNN provides Canadian investors with the latest business news, newsmaker interviews and stock market analyses. BNN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more information about BNN, visit www.bnn.ca.


About Gandalf Group

The Gandalf Group is an opinion research and communications consulting firm.?The firm's principals are nationally recognized leaders in research and communications strategy, providing advice to business, industry associations, public sector agencies and media outlets. The Gandalf Group has been conducting quarterly editions of the C-Suite survey on behalf of KPMG, The Globe and Mail's Report on Business and BNN since 2006. Past editions of reports on survey findings are available at GandalfGroup.ca.


About KPMG

KPMG LLP, the audit, tax and advisory firm (kpmg.ca), a Canadian limited liability partnership established under the laws of Ontario, is the Canadian member firm of KPMG International Cooperative ("KPMG International"). KPMG International’s member firms have 140,000 professionals, including more than 7,900 partners, in 146 countries.


The independent member firms of the KPMG network are affiliated with KPMG International, a Swiss entity. Each KPMG firm is a legally distinct and separate entity, and describes itself as such.


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For more information, contact:

Jon-Ross Gabriel, Bell Media, 416.384.6836 or jon-ross.gabriel@bellmedia.ca

Julie MacFarlane, Bell Media, 416.384.4623 or julie.macfarlane@bellmedia.ca