C-Suite Quarterly Survey:Top Canadian CEOs Weigh In on Impact and Importance of Social Media and Online Strategies on Businesses

— June 30, 2014

To tweet this release: http://bit.ly/1mDsjAA

 

TORONTO (June 30, 2014) – More than half of the executives who responded to this quarter’s C-Suite Quarterly survey admit they know little about the benefits of social media to businesses. A clear majority, nearly 75% of respondents, also believe social media represents a reputational risk for companies. To coincide with the release of the 35th C-Suite Quarterly survey’s results today, BNN taps Canada’s top business professionals to offer their opinions on this quarter’s findings.

 

BNN’s comprehensive analysis of this edition of the C-Suite Quarterly survey includes exclusive interviews with David Herle, Principal of The Gandalf Group, and Willy Kruh, Partner, KPMG. These interviews and further analysis will be brought to BNN viewers on THE STREET at 8:20 a.m. ET, BUSINESS DAY AM at 11:15 a.m. ET, THE BUSINESS NEWS at 12:20 p.m. ET, BUSINESS DAY PM at 2:20 p.m. ET and at 4:20 p.m. ET. BNN’s complete examination of the findings will be available online post-broadcast at BNN.ca.

 

Key findings of the 35th C-Suite Quarterly survey include:

·       47% of companies polled report that social media (such as Facebook and Twitter) plays a very important or somewhat important role in their communications and marketing.

·       53% of companies already using social media report that it is not helping their bottom line.

·       33% of companies surveyed report having assigned a specific budget to social media or having shifted marketing budget from paid media to social media.

·       55% of companies polled intend to increase their social media initiatives, with the majority of these organizations being large employers or those in the services sector.

 

The C-Suite Quarterly survey is conducted by Gandalf Group and sponsored by KPMG.

 

About BNN
BNN – Business News Network is Canada's only television service devoted exclusively to business and finance news with wall-to-wall coverage of the markets. The network features the only televised stock ticker with real-time data from the TSX, NYSE and NASDAQ. Listen to BNN live every weekday on SiriusXM entertainment channel Canada Talks (167) at 9 a.m., 12 noon, and 6 p.m. ET, providing Canadian investors with the latest business news, newsmaker interviews, and stock market analyses. BNN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more information about BNN, visit www.bnn.ca.

 

About Gandalf Group

The Gandalf Group is an opinion research and communications consulting firm. The firm's principals are nationally recognized leaders in research and communications strategy, providing advice to business, industry associations, public sector agencies and media outlets. The Gandalf Group has been conducting quarterly editions of the C-Suite survey on behalf of KPMG, The Globe and Mail's Report on Business and BNN since 2006. Past editions of reports on survey findings are available at GandalfGroup.ca.

 

About KPMG

KPMG LLP, the audit, tax and advisory firm (kpmg.ca), a Canadian limited liability partnership established under the laws of Ontario, is the Canadian member firm of KPMG International Cooperative (“KPMG International”). KPMG International’s member firms have 140,000 professionals, including more than 7,900 partners, in 146 countries.

The independent member firms of the KPMG network are affiliated with KPMG International, a Swiss entity. Each KPMG firm is a legally distinct and separate entity, and describes itself as such.

 

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For more information, please contact:

Jon-Ross Gabriel, Bell Media, 416.384.6836 or jon-ross.gabriel@bellmedia.ca

Julie MacFarlane, Bell Media, 416.384.4623 or julie.macfarlane@bellmedia.ca