CFL ON TSN Features Six Returning Sponsors and Two New Brands for 2017 Season

— June 26, 2017

– Nissan, The Brick, Shaw, GMC, Safeway and Sobeys, and Purolator return for another season of CFL ON TSN –
– New sponsors include belairdirect and NAPA –
– As the home of the CFL, TSN delivers live coverage of every regular season game, all four divisional playoff matchups, and the 105th GREY CUP presented by Shaw –

TORONTO (June 26, 2017) – TSN today announced the strong roster of six returning and two new key sponsors who join CFL ON TSN for the 2017 season. The brands will be featured during pre-game coverage and incorporated throughout game broadcasts and include Nissan, The Brick, Shaw, GMC, Safeway and Sobeys, Purolator, belairdirect, and NAPA. “As a cornerstone of TSN’s programming lineup, CFL ON TSN continues to attract a slate of premier sponsors and we look forward to collaborating with these incredible brands throughout the 2017 season,” said Mark Milliere, Senior Vice-President and General Manager, TSN. The CFL ON TSN brand integrations during the 2017 season include:
  • Nissan once again appears as the first quarter sponsor of each CFL ON TSN broadcast, and the Nissan Titan Player of the Game also returns.
  • The Brick is back as the presenting sponsor of THURSDAY NIGHT FOOTBALL, which features weekly marquee matchups until the end of August.
  • Shaw returns as the presenting sponsor of the GREY CUP and the sponsor of Shaw: Road to the GREY CUP.
  • The popular halftime feature GMC Professional Grade Playbook makes its return this season featuring the CFL ON TSN panel as they break down key plays. GMC will also be incorporated into a weekly SPORTSCENTRE CFL feature.
  • Throughout the 2017 CFL ON TSN season, fans can Touchdown to Win with Safeway and Sobeys. The promotion allows fans to enter the contest in-store, or participate in a weekly online game to earn points and compete for prizes. Safeway and Sobeys are also donating $250 to Special Olympics Canada for each touchdown scored throughout the season, in addition to a $10,000 contribution to begin the new season.
  • Purolator returns for the 15th season of Purolator Tackle Hunger, fronted once again by CFL ON TSN analyst Chris Schultz. The program will receive in-game mentions, and Game Day Food Drives take place at various games throughout the 2017 CFL season.
  • Joining the roster for 2017 is belairdirect, who is the pre-game sponsor for each CFL ON TSN.
  • Also new this season is NAPA, sponsor of the pre-game QB Index, a power ranking of quarterbacks across the CFL.
TSN’s exclusive live coverage of every CFL game is available for live streaming and on-demand viewing to TSN subscribers via and the TSN GO app. RDS delivers French-language coverage of 40 regular season CFL games, including all 18 Montreal Alouettes games, plus the complete CFL playoffs including the 105th GREY CUP presented by Shaw. TSN is the exclusive Canadian broadcaster of the CFL, delivering live coverage of every regular season game, including playoffs and the 105th GREY CUP – one of 60+ iconic championship events that live on TSN – live from Ottawa’s TD Place Stadium on November 26. In 2015, Bell Media’s TSN and RDS announced an extension of their long-term multi-platform partnership with the CFL through to 2021.

About TSN

TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds,, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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