CHAMPIONS LIVE HERE: Canada’s Sports Leader Launches New Campaign Highlighting 60+ Iconic Championships on TSN, Debuting in SUPER BOWL 50

— February 5, 2016

– TSN’s new national marketing campaign highlights the network’s roster of 60+ championship events and the iconic sports moments that live on TSN –
– With the deepest and most diverse sports roster in the country, TSN is home to the Grey Cup, NBA Finals, EURO 2016, FIFA World Cup, the World Juniors, the Men’s and Women’s World Hockey Championships, Grand Slam tennis, golf’s majors, UEFA Champions League, MLS Cup, NASCAR’s Daytona 500 and the Sprint Cup Championship, the F1 World Championship, the national men’s and women’s curling championships, NCAA March Madness, and much more –

TORONTO (February 5, 2016) – Reaffirming the network’s position as Canada’s Sports Leader, TSN today announced it will leverage North America’s biggest stage this Sunday, debuting a new :60 spot during SUPER BOWL 50 (Sunday, Feb. 7 at 6 p.m. ET on CTV) that highlights the network’s deep and diverse roster of 60+ championship events. Aptly titled CHAMPIONS LIVE HERE, TSN’s newest multi-platform campaign – to be featured in heavy rotation across Bell Media’s industry-leading TV, radio, digital, outdoor, and social platforms – underscores the unrivalled range of iconic championships that live on TSN – and the incomparable value that TSN’s five national feeds deliver to subscribers.

<<NOTE TO MEDIA: Click here to watch TSN’s new CHAMPIONS LIVE HERE promo spot, debuting on television during SUPER BOWL 50 on CTV>>

“It’s no secret that Canadians turn to Canada’s Sports Leader for iconic championships. We deliver games of consequence from around the world of sports – the emotional moments where athletes put everything on the line in win-or-go-home events,” said Stewart Johnston, President of TSN. “This new nationwide campaign reinforces two things: that we offer tremendous choice and value to our subscribers and that champions live on TSN.” Continued Johnston, “It also puts our roster of championships squarely in the spotlight during the biggest television event in North America: the SUPER BOWL. From The Masters and this summer’s EURO 2016, to the events indelibly linked to TSN, like the World Juniors and the Grey Cup, plus the NBA Finals, Grand Slam tennis, national curling championships, NASCAR and F1 championships, and so much in between, TSN continues to offer the best and most diverse broadcast schedule in the country.” CHAMPIONS LIVE HERE TSN’s new CHAMPIONS LIVE HERE campaign focuses on the wide variety of championships and marquee properties aired across TSN’s five national feeds, which are highlighted in the below summary.
  • Football – The home of football in Canada, TSN delivers Canada’s biggest party, the Grey Cup, plus the biggest college football championship with the College Football Playoff National Championship, and more.
  • Hockey – Canada’s favourite holiday tradition, the World Juniors, hosted by Montréal and Toronto, headlines TSN’s coverage of marquee international events in 2016, including the IIHF World Championship, IIHF World Women’s Championship, World Junior A Challenge, and much more. TSN’s slate of championship hockey programming also features exclusive coverage of the Spengler Cup, as well as NCAA’s Division I Frozen Four championship.
  • Basketball – The home of basketball in Canada, TSN delivers the NBA Finals, NCAA March Madness, and FIBA Americas men’s and women’s championship events, through partnerships with Canada Basketball and the International Basketball Federation (FIBA).
  • Soccer – As the home of soccer, this summer’s EURO 2016 highlights TSN’s massive soccer package that includes the FIFA World Cup, UEFA Champions League, and the MLS Cup.
  • Tennis – TSN is home to every tennis Grand Slam – the Australian Open, French Open, Wimbledon, and US Open – as well as the ATP World Tour Finals as part of the network’s more than 1,600 hours of live tennis.
  • Golf – TSN continues to be the home of golf’s marquee championship events, with a lineup that includes golf’s majors – including all four rounds from The Masters beginning in 2016 – plus the Ryder Cup, Presidents Cup, and a slate of PGA Tour events including the RBC Canadian Open.
  • Auto Racing – The home of premier auto racing in Canada, TSN’s 600+ hours of annual auto racing includes every race from the NASCAR Sprint Cup Series – including the Daytona 500 and the NASCAR Sprint Cup Championship – the NASCAR Xfinity Series, and the NASCAR Pinty’s Series, plus every race on the F1 World Championship calendar.
  • Curling – TSN is home to 300 hours of live Season of Champions curling each year, including the Tim Hortons Brier and Scotties Tournament of Hearts, along with the World Men’s Curling Championship, World Women’s Curling Championship, Home Hardware Canada Cup, WFG Continental Cup, and Canadian Juniors, plus the European Curling Championships and the Pinty’s All-Star Curling Skins Game.
  • Horse Racing – TSN is the exclusive home of the biggest and most prestigious thoroughbred horse races in North America, with exclusive live coverage of the Canadian Triple Crown, featuring the Queen's Plate, Prince of Wales Stakes, and Breeders' Stakes, and the American Triple Crown, featuring the Kentucky Derby, Preakness Stakes, and The Belmont Stakes.
  • Skate Canada – TSN is the official broadcaster of Skate Canada domestic events, delivering the Canadian Tire National Skating Championships and the Skate Canada International.
  • Rugby Canada – In addition to being the official broadcaster of Rugby Canada, TSN delivers exclusive Canadian coverage of the Rugby World Cup.
  • UFC – TSN’s more than 300 hours of annual UFC programming includes a full card of championship fights hosted all around the world, with titles on the line including the Lightweight, Bantamweight, and Women’s Strawweight championship fights, and more.
  • Special Olympics – A proud supporter of Special Olympics Canada since the network launched in 1984, TSN is the official Canadian media partner for the Special Olympics World Games – with Team Canada setting a record for most gold medals and total medals won at last year’s Special Olympics World Summer Games in Los Angeles.
Campaign Launch TSN kicks off its multi-platform campaign during SUPER BOWL 50, airing Sunday, Feb. 7 at 6 p.m. ET on CTV, with the debut of a :60 on-air promo designed by the award-winning Bell Media Agency. TSN’s comprehensive CHAMPIONS LIVE HERE campaign will be featured extensively across Bell Media’s industry-leading platforms and will be extended to include multi-platform media executions throughout 2016. The launch of TSN’s CHAMPIONS LIVE HERE campaign comes on the heels of the network ushering in another broadcasting innovation, producing the first-ever 4K Ultra HD broadcast in North America when the Toronto Raptors hosted the Boston Celtics last month, followed by a slate of 4K broadcasts.

About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds,, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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