CP24 BREAKFAST Becomes Toronto’s Most-Watched Local News Morning Program in All Key Demographics

— October 16, 2017

– CP24 BREAKFAST now attracts 12% more viewers than its closest competitor during weekday broadcasts –
– Toronto’s #1 local breakfast show boasts double-digit leads over its closest competitor in the A18-49, A18-34, and A25-54 demographics –

TORONTO (October 16, 2017) – With an engaging and trustworthy blend of the latest breaking news, weather, and traffic from across the GTA, CP24 BREAKFAST is now Toronto’s most-watched local news morning program in all key demographics, according to recent data from Numeris.* Airing weekday mornings at 6 a.m. ET, CP24 BREAKFAST is Toronto’s #1 choice for local morning news, attracting audiences 12% larger than its closest competitor among total viewers. Additionally, CP24 BREAKFAST leads its closest competitor with average viewers in all key demographics:
  • + 76% for A18-49
  • + 63% for A18-34
  • + 32% for A25-54
“Viewers across the GTA overwhelmingly choose to kick-start their day with CP24 BREAKFAST,” said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. “With a diverse team of viewer-favourite broadcasters delivering the most comprehensive news, traffic, and weather, as well as live, on-location reporting, we are proud to be Toronto’s #1 choice in the mornings.” Subscribers can access all of CP24’s daily shows, including CP24 BREAKFAST, through the CP24 GO mobile app, which provides live streaming of the station’s television feed as well as a library of on-demand content.

About CP24

CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, mobile, and via its Twitter handle @CP24, CP24 is the GTA’s #1 destination for news, weather, and traffic. CP24 also delivers information on the move with CP24 GO and the CP24 traffic app. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, with the Gordon Sinclair Award for Live Special Events in 2017, the Ron Laidlaw Award for Continuing Coverage in 2016, and the Charlie Edwards Award for Digital Media Spot News in 2015. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Source: Numeris, BYTD 2017-18 wk 1-5 (8/28/2017 – 10/1/2017).  Based on AMA, Toronto/Hamilton EM, final data.


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