CP24 BREAKFAST Continues to be Toronto’s Most-Watched Local Morning Show in All Key Demographics

— September 18, 2018

– CP24 BREAKFAST attracts 24% more viewers than its closest competitor during weekday broadcasts –
– Toronto’s #1 local breakfast show boasts double-digit leads over its closest competitor in the A18-49, A18-34, and A25-54 demographics –
– CP24 wraps up broadcast year as Toronto’s most-watched specialty channel –

TORONTO (September 18, 2018) – As the 2017-18 broadcast year comes to a close, CP24 BREAKFAST continues to be Toronto’s most-watched local morning show, according to final data from Numeris.* Airing weekday mornings at 6 a.m. ET, and led by hosts Gurdeep Ahluwalia, Pooja Handa, and George Lagogianes, along with meteorologist Bill Coulter, reporter Jamie Gutfreund, traffic and transit specialist Mika Midolo, traffic and safety specialist Cam Woolley, and traffic specialist Lisa Morales, CP24 BREAKFAST attracts audiences 24% larger than its closest competitor among total viewers. CP24 BREAKFAST boasts double-digit leads over its closest competitor in all key demographics:
  • + 46% for A18-49
  • + 21% for A18-34
  • + 23% for A25-54
Additionally, CP24 has wrapped up the broadcast year as Toronto’s most-watched specialty channel. “CP24 has built an enduring connection with viewers across the city on the strength of our up-to-the-minute breaking news and live, on-location reporting, and we are immensely proud to be Toronto’s #1 specialty channel,” said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. “We are honoured that Torontonians overwhelmingly choose to kick off their day with CP24 BREAKFAST, and we maintain an unwavering commitment to keeping viewers informed throughout the day with the comprehensive news, traffic, and weather that they need.” Toronto’s source for breaking news, CP24 delivers comprehensive, up-to-the-minute breaking news, weather, and traffic from across the GTA, helmed by a team of engaging and trustworthy broadcasters. CP24’s local news, traffic, and weather coverage begins at 5 a.m. ET with CP24 BEFORE BREAKFAST and 5:30 a.m. ET with CP24 EARLY BREAKFAST. Subscribers can access all of CP24’s daily shows, including CP24 BREAKFAST, through the CP24 GO app, which provides live streaming of the station’s television feed as well as a library of on-demand content.

About CP24
CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, mobile, and via its Twitter handle @CP24, CP24 is the GTA’s #1 destination for news, weather, and traffic. CP24 also delivers information on the move with CP24 GO and the CP24 traffic app. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, with the Gordon Sinclair Award for Live Special Events in 2017, the Ron Laidlaw Award for Continuing Coverage in 2016, and the Charlie Edwards Award for Digital Media Spot News in 2015. CP24 is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Source: Numeris, BY 2017-18 (8/28/2017 – 8/26/2018). AMA(000), Toronto/Hamilton EM, Mon-Sun 2a-2a, final data.


Press Room

Rob Duffy

Manager, News & Sports

Alyssa Roy

Publicist, Talent