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TORONTO (November 17, 2014) – Bell Media proudly announces the launch of the 48th annual CP24 CHUM Christmas Wish campaign, kicking off today with a generous donation of $20,000 from the RBC Foundation. Running now through Wednesday, December 24 at 12 noon ET, listeners and viewers of 104.5 CHUM FM and CP24 can drop off a toy or make a financial donation at any RBC branch across the GTA, in the lobby of CP24 and CHUM headquarters (299 Queen Street W., Toronto), or at the Wish Warehouse (1366 Blundell Road, Mississauga). Financial donations can also be made online through the TheWish.ca, with proceeds distributed among registered agencies currently gearing up to provide a “holiday experience,” including dinners and celebrations, to children and families in need. All financial donations of $20 or more are eligible for an income tax receipt.
To kick-off this year’s CP24 CHUM Christmas Wish, RBC will host a special launch event at the newly renovated St. Clair and Yonge branch. To celebrate, RBC will serve refreshments as they accept toys and financial donations for The Wish, with the first 200 visitors to make a donation receiving a ballot to enter to win a $250 VISA gift card, courtesy of RBC.
The CP24 CHUM Christmas Wish is one of the largest distributors of toys to children in need in the Greater Toronto Area. The program provides financial assistance to hundreds of charitable organizations, social services agencies, churches, and community centres. In 2013, with help from The Royal Bank of Canada and in conjunction with Toronto Social Services, the CP24 CHUM Christmas Wish supported hundreds of thousands of individuals with toys and financial assistance.
“Year after year, the CP24 CHUM Christmas Wish proves to be an example of Torontonians’ boundless generosity,” said Chris Gordon, President, Bell Media Radio and Local TV and President of the CHUM Charitable Foundation. “We are humbled by the contributions from our community of listeners and viewers. This is an annual tradition that truly honours the spirit of Christmas.”
Based on the success of last year’s debut, CP24 will continue to feature Wish Wednesdays, running November 19 through to December 17. The weekly segment features Bell Media employees coming together to create unique fundraising activities to encourage toy and financial donations in support of the campaign. As a proud partner of the CP24 CHUM Christmas Wish, Panera Bread will cater lunch for all Wish Wednesday participants throughout the campaign. CP24 will also run Donor of the Day segments every day between today and December 23, highlighting the amazing support of partners, companies, and individuals who support the CP24 CHUM Christmas Wish.
On Friday, December 12, CHUM FM’s Wish Breakfast returns with exclusive performances and special guests at the Park Hyatt Toronto. Hosted by 104.5 CHUM FM’s Roger, Darren & Marilyn, the live breakfast broadcast takes place from 5:30 – 9 a.m. Listeners can tune into CHUM FM beginning November 24 for performance details and ticket prices.
The CP24 CHUM Christmas Wish would like to acknowledge the generosity of community partners RBC Royal Bank, Budget Car and Truck Rental, Panera Bread, Lindt Chocolates, LoyaltyOne, owner and operator of the AIR MILES Reward Program.
About the CP24 CHUM Christmas Wish
The CP24 CHUM Christmas Wish was originally established in 1966 as CHUM’s Kid’s Crusade Foundation, for the purpose of assisting children in need and children’s charities. In 1973, the name was changed to the CHUM Charitable Foundation in order to broaden the scope of the foundation’s work, including the increase in requests for financial assistance from adults in need. In 2008, the program became known as the CP24 CHUM Christmas Wish. For more details on CP24 CHUM Christmas Wish, please visit www.thewish.ca.
CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, and mobile, CP24 is the GTA’s #1 destination for news, weather and traffic. CP24 also delivers information on the move with CP24 GO and the CP24 traffic app. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, Best Spot News in 2012, the Gordon Sinclair Award in 2010, and the Use of New Media Award in 2009. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
About Bell Media Radio
Bell Media Radio is Canada’s top ranked radio broadcaster, with 106 licensed radio stations in 54 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, CHUM FM, and QMFM. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune-in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.
For more information, please contact:
Julie MacFarlane, Bell Media, 416-384-4623, firstname.lastname@example.org
Renee Dupuis, Bell Media, 416-384-3154 or email@example.com