CP24 CHUM CHRISTMAS WISH Unveils 50th Annual Campaign Bringing Christmas to Kids and Families Across the GTA

— November 21, 2016

– Donors bringing new, unwrapped toys to any of Honda’s 78 Ontario automobile dealerships to donate to The Wish will receive a ballot for a chance to win a new 2017 Honda Civic EX sedan –
– New Christmas Wish supporter Giftagram provides donors with a user-friendly app to donate a toy with just two taps of their smartphone –

TORONTO (November 21, 2016) – With the countdown to Christmas Day well underway, CP24 and 104.5 CHUM FM proudly announce the launch of the 50th annual CP24 CHUM CHRISTMAS WISH campaign, kicking off today with a generous donation of $25,000 from the RBC Foundation. Running now through Saturday, December 24 at 12 noon ET, anyone can take part in the campaign by dropping off a new, unwrapped toy or making a financial donation at: any RBC branch across the GTA The CP24 CHUM CHRISTMAS WISH welcomes newly minted Christmas supporter Giftagram, who has launched Canada’s first-ever mobile app toy drive. Giftagram is an app that makes the gift-giving process easy by letting users send thoughtful gifts in under 60 seconds (no mailing address required). To donate with Giftagram, simply download the app, browse the “Christmas Wish” category, choose a toy (from $10-$150), and press “donate”. Financial donations can also be made online at TheWish.ca, or by texting WISH to 30333 to make a $10 donation, with all funds distributed among participating registered agencies. Donations are channeled toward providing a “holiday experience”, such as dinner gatherings and celebrations to children and families in need. All financial donations of $20 or more are eligible for an income tax receipt. For the sixth year in a row, the Honda Canada Foundation are very happy to partner with the CP24 CHUM CHRISTMAS WISH. From now until December 13, donors may bring a new, unwrapped toy to any of Honda’s 78 Ontario automobile dealerships to donate to the Wish and receive a ballot for a chance to win a new 2017 Honda Civic EX sedan. The winner will be announced on CP24 BREAKFAST on December 23. “For five decades, Torontonians have exemplified the true spirit of giving, making the holidays brighter, year after year, for families in need through their generous support of the CP24 CHUM CHRISTMAS WISH,” said David Corey, Vice-President, Programming, Bell Media Radio. “We are humbled and honoured to uphold this longstanding annual tradition, and by the contributions of our listeners in support of a great cause.” “We are so grateful to Torontonians for their generosity and support of the CP24 CHUM CHRISTMAS WISH,” said Joanne MacDonald, Vice-President, CTV News. “This campaign brings joy to so many in need and we are proud to join forces with our viewers in making Christmas special for children and families across the Greater Toronto Area.” To kick off this year’s CP24 CHUM CHRISTMAS WISH, CP24’s LIVE AT NOON will broadcast live starting at 12 noon from RBC’s Yonge and St. Josephs branch (608 Yonge Street, Toronto) accepting toy and financial donations, as well as highlighting campaign donor support. Lindt Chocolates sweetens the day for those who drop off a toy at this RBC location, and in the lobby of Bell Media’s downtown Toronto headquarters (299 Queen Street West) with a Lindt Elf Box holiday giveaway while supplies last. One of the largest distributors of toys to children in need in the Greater Toronto Area, the CP24 CHUM CHRISTMAS WISH provides financial assistance to hundreds of charitable organizations, social services agencies, churches, and community centres. In 2015, with help from Royal Bank of Canada in conjunction with Toronto Social Services, the CP24 CHUM CHRISTMAS WISH provided support to hundreds of thousands of individuals with toys and financial assistance. The success of the CP24 CHUM CHRISTMAS WISH is made possible by all valued partners who have been helping to put smiles on the faces of children and families for 50 years, with a special shout out to LoyaltyOne, owner and operator of the AIR MILES Reward Program. LoyaltyOne’s participation has made a major financial impact on CP24 CHUM CHRISTMAS WISH, through donations of more than $1.5 million and thousands of toys over the years to the program, which they continue to support this year. The CP24 CHUM CHRISTMAS WISH acknowledges the generosity of community partners RBC, LoyaltyOne (owner and operator of the AIR MILES Reward Program), the Honda Canada Foundation, Budget Car and Truck Rental, Panera Bread, and Lindt Chocolates.  

About CP24

CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, and mobile, CP24 is the GTA’s #1 destination for news, weather and traffic. CP24 is the most-followed newsroom in Canada via its Twitter handle @CP24. CP24 also delivers information on the move with CP24 GO and the CP24 traffic app. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, Best Spot News in 2012, the Gordon Sinclair Award in 2010, and the Use of New Media Award in 2009. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About Bell Media Radio

Bell Media Radio is Canada’s top-ranked radio broadcaster, with 105 licensed radio stations in 54 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, ÉNERGIE, CHUM FM, Rouge fm, and QMFM. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.


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Patricia Garcia

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Renee Dupuis-Macht

Senior Manager, Publicity CTV