CraveTV Wraps Up Big Year with Year-End Marketing Efforts

— December 21, 2017

– CraveTV gift cards available now, both on-line and in participating Loblaws –
– Additional recent marketing efforts include promotion with McDonald’s Monopoly, Virgin Mobile, Chefs Plate, and CTV MORNING LIVE –

TORONTO (December 21, 2017) CraveTV is capping a season of innovative promotion and partnerships with a campaign designed to engage holiday shoppers with Canada’s leading streaming service.  For the first time ever, CraveTV gift cards are now available for purchase in-store, exclusively at participating Loblaws stores. “Everyone knows gift cards are a huge business, especially for last-minute shoppers, and we’re super excited to be in that space with CraveTV gift cards at Loblaws,” said Tracey Pearce, President, Distribution and Pay, Bell Media. “This is a fantastic opportunity for us to grow the CraveTV brand and makes it easier than ever to purchase or gift a subscription.” An affordable and entertaining gift for TV lovers, CraveTV gift cards are available in denominations of $30 and $50. Canadians can also give the gift of CraveTV online with electronic gift subscriptions at CraveTV.ca/gift, available in increments of three, six, or 12 months. The gift card campaign caps a season of innovative partnerships and promotions for CraveTV that leverage relationships with key brands. Recent examples include:
  • For the second year in a row, CraveTV was part of the popular McDonald’s “Monopoly” campaign, providing 10 lucky winners with an ultimate entertainment pack.
  • CraveTV and Virgin Mobile partnered to provide Virgin Mobile members special access to CraveTV.
  • The “Dine-in and CraveTV” campaign with Chefs Plate brought a CraveTV trial promotion to Chefs Plate subscribers who ordered their meal of the week.
  • In Edmonton, CTV MORNING LIVE and CraveTV teamed up on a contest that gave viewers a chance to win CraveTV subscriptions.
CraveTV is stacked with new programming this holiday season, including: a new six-pack of CraveTV’s smash-hit original comedy LETTERKENNY, which begins streaming on Christmas Day; the CraveTV Holiday Collection, featuring holiday-themed episodes of favourite TV series; new and returning CraveTV Originals, such as Jason Alexander’s HIT THE ROAD and Season 2 of SHUT EYE; the entire 10-episode season of the mystery-thriller TEN DAYS IN THE VALLEY; and all 12 episodes of Bell Media’s Canadian Screen Award-winning original series SENSITIVE SKIN.

About CraveTV

Created for TV lovers and devoted to television, CraveTV is Canada’s premium TV streaming service, providing the most robust lineup of superior television content in the country. From TV’s most-acclaimed dramas and beloved comedies to documentaries, music, and factual programming, CraveTV features thousands of hours of premium non-kids TV programming, representing hundreds of unique titles including the entire off-air library of HBO’s iconic programming catalogue and hundreds of hours of acclaimed SHOWTIME series and specials. CraveTV is available directly to all Canadians with access to the Internet, as well as to customers of Eastlink, TELUS Optik TV, Bell Fibe TV, Bell Satellite TV, Bell Aliant FibreOP TV, Access Communications, Northwestel, SaskTel, Cable Cable, Hay Communications, Mitchell Seaforth Cable TV, Tuckersmith Communications, Wightman Telecom subscribers, NRTC Communications, WTC Communications, Tbaytel, Execulink Telecom, and VMedia. Available through traditional set-top boxes, mobile apps on iOS, Android, and Microsoft Windows 8.1, the web, Apple TV, Chromecast, and select Samsung Smart TVs, and CraveTV will soon be available via select game consoles. CraveTV is from Bell Media, Canada’s premier multi-media company with more than a decade of leadership delivering Canada’s most-watched and most-acclaimed television programming across the Pay, Specialty, Digital, and Network TV landscapes. For more on CraveTV, visit www.CraveTV.ca.

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Nicolle Stranges

Manager, Publicity Streaming