CraveTVTM Celebrates Festivus….For The Rest of Us… With the Launch of SEINFELD, December 23

— December 9, 2014

Tweet this release: http://bmpr.ca/1zKWvxH Join the Hubub for this announcement: https://www.hubub.com/266876 TORONTO (December 9, 2014) – With exactly two weeks until Festivus, CraveTVTM, Canada’s new premium TV streaming service, announced today it will celebrate the holiday with the release of all 180 episodes of SEINFELD on Tuesday, Dec. 23. After Canadians gather around the Festivus Pole with their families, they will be able to sit down to watch every single episode of the seminal sitcom on demand, including the famous Festivus episode, “The Strike”. Following a landmark deal with Sony Pictures Television, CraveTV has the Canadian exclusive subscription streaming rights for SEINFELD, making it the only service to offer the series to subscribers. Available for just $4/month, CraveTV launches this Thursday, Dec. 11. In a true Festivus miracle, SEINFELD joins a slate of over 225 hit comedy titles on CraveTV. Named by TV Guide as the greatest television program of all time, SEINFELD ran for nine seasons from 1989 until 1998, when nearly 80 million people watched its series’ finale. CraveTV’s comedy catalogue qualifies as a Festivus “Feat of Strength,” as it comprises nearly 25% of the entire library.  **Media Note** Photography available online at BellMediaPR.ca. “There is clearly no better way to honour SEINFELD and its fans than for CraveTV to launch the series to subscribers on Festivus,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “When the traditional airing of grievances is over, subscribers can watch all of the 180 episodes exclusively on CraveTV.” In “The Strike” (Season 9, Episode 10), George’s holiday origins are unveiled as Frank Costanza teaches the group about Festivus, a holiday he created to combat the commercialism of the other holidays. “Many Christmases ago, I went to buy a doll for my son,” says Frank. “I reached for the last one they had, but so did another man. As I rained blows upon him, I realized there had to be another way.” The group heads to the Costanza’s for Festivus Dinner and experiences the Airing of Grievances, the Festivus Pole, Feats of Strength, and a Festivus Miracle or two. About SEINFELD: An Emmy and Golden Globe winner for Best Comedy Series, SEINFELD is one of the most popular, most award-winning, and longest-running comedy series of all time. Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life's most perplexing, yet often trivial questions. Often described as "a show about nothing," SEINFELD mines the humour in life's mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry's ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry's neurotic hard-luck best friend; and Michael Richards as Jerry's eccentric neighbour, Kramer. SEINFELD is a Shapiro/West production in association with Castle Rock Entertainment. SEINFELD is distributed by Sony Pictures Television. About CraveTV: All you can watch, for $4/month. Created for TV lovers and devoted exclusively to television, CraveTVTM is Canada’s premium subscription on-demand video streaming service, providing the most robust lineup of superior television content in the country. From TV’s most-acclaimed dramas and beloved comedies to documentaries, music, and factual programming, CraveTV features thousands of hours of premium non-kids TV programming, representing hundreds of unique titles. Designed to complement the traditional television ecosystem, and available to all TV providers, CraveTV is available to Eastlink, TELUS Optik TV, Bell Fibe TV, Bell Satellite TV, and Bell Aliant FibreOP TV subscribers, and is coming soon to Northwestel and other CCSA members. Available through traditional set-top boxes, the service will also be available via mobile apps, the web, game consoles, and smart TVs. CraveTV is from Bell Media, Canada’s premier multi-media company with more than a decade of leadership delivering Canada’s most-watched and most-acclaimed television programming across the Pay, Specialty, and Network TV landscapes. For more on CraveTV, visit www.CraveTV.ca. About Bell Media: With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta, and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.  

- 30 -

For more information, please contact: Eleni Tenuta, Senior Communications Manager, Digital Projects & Strategy eleni.tenuta@bellmedia.ca or 416.384.3530