CTV Barrie Helps Local Families This Holiday Season with the 11th Annual Toy Mountain Campaign, Now Underway

— November 20, 2014

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BARRIE, Ontario (November 20, 2014) – CTV Barrie hopes to make the holidays a little brighter for local families this year by helping to build a mountain of toys. Now underway, the 11th Annual Toy Mountain Campaign, in support of The Children’s Aid Society of Simcoe County, runs through to Friday, Dec. 19. Viewers are encouraged to donate new, unwrapped toys, or make cash or gift card donations. Last year, CTV Barrie’s Toy Mountain collected more than $80,000 worth of donations and helped more than 800 local families enjoy a Christmas to remember.

“The generosity of our viewers during our annual Toy Mountain campaign is a reflection of our thoughtful, caring, and generous community,” said Ruth Anderson, News Director, CTV News Barrie. “We are proud to continue this holiday tradition that helps hundreds of our neighbours and honours the true meaning of the holiday season.”  

Donations can be dropped off at the CTV Barrie studios (33 Beacon Road) throughout the campaign Monday-Friday, 9 a.m. - 5 p.m. The South Simcoe Police will once again join the effort by “Stuffing a Command Post” and building a mountain of toys at two separate drop-off locations - Friday, Nov. 28 at Canadian Tire in Bradford (430 Holland Street West) and on Saturday, Nov. 29 at Walmart in Bradford (545 Holland Street West.)  

CTV Barrie would like to thank this year’s Toy Mountain sponsor, Tilemaster, as their team will also be accepting donations of new, unwrapped toys at their Barrie (79 Anne St. South) and Aurora (125 Mary Street) locations.

For more than a decade, CTV Barrie’s Toy Mountain has gathered tens of thousands of toys and generous cash donations for the children and teens who depend on the Children’s Aid Society of Simcoe County. The Toy Mountain campaign represents a strong partnership between CTV Barrie and the Children’s Aid Society of Simcoe County. The campaign is promotionally driven by CTV Barrie, with the Children’s Aid Society of Simcoe County providing collection and distribution logistics.

About The Children’s Aid Foundation of Simcoe County

The role of the Children's Aid Foundation of Simcoe County is to help abused and neglected children lead happier and safer lives by raising funds for essential programs and services that are not funded by the government. The Children's Aid Foundation of Simcoe County is the fundraising arm of the Children's Aid Society. It is our mission to provide opportunities for abused and neglected children that help them reclaim their childhoods and reach their full potential. Find out more at www.simcoecas.com

About CTV Barrie

CTV Barrie has been serving Simcoe County, York Region, Parry Sound, Muskoka and Southern Georgian Bay for almost 60 years. CTV NEWS AT SIX has been the winner of Overall Best Newscast, Small Market along with many other Edward R. Murrow awards.  Barrie’s CTV NEWS AT SIX is the area’s #1 source for news. CTV Barrie is a division of Bell Media. More information on CTV Barrie can be found on the station’s website, www.barrie.ctvnews.ca



For more information, please contact:

Patricia Garcia, Senior Publicist, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca

Michael Whyte, Promotions Supervisor, CTV Barrie, 705.734.3300 or michael.whyte@bellmedia.ca