CTV Delivers Exclusive Coverage of SUPER BOWL XLIX on Sunday, February 1 Beginning at 12 noon ET

— January 28, 2015

– CTV GO offers TV subscribers live streaming of the SUPER BOWL –
– Labatt Breweries of Canada, Ford of Canada, and Nissan Canada Inc. all return as major broadcast sponsors –
– Second season premiere of hit Original Canadian Series MASTERCHEF CANADA kicks off immediately following the conclusion of the big game –
– Bell Media rolls out mass cross-promo campaign in support of CraveTV’s acclaimed original series MANHATTAN and introduces Canada to Hubub –

TORONTO (January 28, 2015) – The most-watched television event in Canada – and the biggest sporting spectacle in North America – touches down on CTV this Sunday, as the network delivers exclusive Canadian coverage of SUPER BOWL XLIX featuring the AFC champion New England Patriots taking on the defending SUPER BOWL champion Seattle Seahawks on Sunday, Feb. 1Katy Perry lights up the SUPER BOWL festivities during the Pepsi Super Bowl XLIX Halftime Show, with the pop star rocking out alongside legendary Grammy Award® winner Lenny Kravitz. CTV’s extensive live coverage of SUPER BOWL XLIX from the University of Phoenix Stadium in Arizona includes six consecutive hours of pre-game programming with coverage beginning at 12 noon ET/9 a.m. PT (see below for details; visit CTV.ca to confirm local broadcast times). Immediately following the conclusion of the big game, CTV debuts the Season 2 premiere of hit series MASTERCHEF CANADA, which moves to its regular timeslot of Sundays at 7 p.m. ET/PT beginning February 8 on CTV and CTV GO. “There is no bigger platform on Canadian television that transcends sports and pop culture like the SUPER BOWL,” said Phil King, President – CTV, Sports, and Entertainment Programming. “We’re thrilled to have an array of advertisers and sponsors sign on for this annual ratings juggernaut. We’re also proud to continue our tradition of leveraging a captivated SUPER BOWL audience as a launch pad for our upcoming Canadian original programming, with MASTERCHEF CANADA scoring this year’s coveted timeslot.” In addition to SUPER BOWL XLIX being televised nationally on CTV:
  • CTV GO allows TV subscribers to enjoy live streaming coverage
  • RDS has live French-language coverage of SUPER BOWL XLIX starting at 5 p.m. ET
  • Live radio coverage is available on TSN Radio stations across the country and nationally online at ca/Radio
  • Mobile coverage is available exclusively on Bell Mobile TV
Bell Media’s CTV and TSN are the official broadcasters of the NFL in Canada. Last year’s SUPER BOWL broadcast on CTV and RDS was the most-watched broadcast of the year in Canada with a combined television audience of 7.9 million viewers. See below for a breakdown of CTV’s broadcast plans for SUPER BOWL XLIX, sponsor and advertising details, and associated programming on CTV and TSN platforms. Sponsors and Advertising Each year, the SUPER BOWL ranks as the single hottest property for Canadian advertisers, with SUPER BOWL XLIX proving to be a hot commodity as the Bell Media Sales team has once again exceeded all sales objectives. Labatt Breweries of Canada returns as presenting sponsor of the SUPER BOWL on CTV, with Ford of Canada and Nissan Canada Inc. returning as quarter sponsors. Other key advertisers for CTV’s SUPER BOWL XLIX coverage include A&W Food Services, Burger King, Dominion Lending Centres, Doritos Canada, Fisherman's Friend, GlaxoSmithKline, Hyundai Canada, KIT KAT, Loblaws, Manulife Financial, Mazda, Mondel?z Canada, President’s Choice Financial, Reebok Canada, Sun Life Financial, and Volkswagen Canada. Bell Media Promotional Campaign Bell Media will launch a multi-platform campaign during SUPER BOWL XLIX for CraveTV’s exclusive series MANHATTAN, currently featured on Bell Media’s recently launched premium TV streaming service. The acclaimed series follows one of the best-kept secrets of all time – the mission to build the world’s first atomic bomb. Bell Media will also leverage the most-coveted platform in television with a slate of more than 20 new promotional spots supporting its marquee programming, including CTV’s MASTERCHEF CANADA, Space’s BITTEN, Bravo’s 19-2, and TSN’s TRADECENTRE, as well as the first on-air promo for Hubub, the digital startup that Bell Media partnered with last year. All original promotions were created in-house by the award-winning Bell Media Agency. TSN at SUPER BOWL XLIX TSN sets up the NFL’s grandest stage on SPORTSCENTRE, Canada’s #1 sports news and information show. Beginning today and continuing through to SUPER BOWL Sunday, SPORTSCENTRE features daily reports from James Duthie alongside analysts Chris Schultz, Jesse Palmer, and Israel Idonije, as well as reporter Farhan Lalji, who are all on-site in Arizona. Immediately following SUPER BOWL XLIX, the SPORTSCENTRE panel of Duthie, Schultz, Palmer, Idonije, and Lalji report live from field level to deliver post-game analysis and reaction. This marks Duthie’s first time hosting TSN’s SUPER BOWL coverage since SUPER BOWL XXXIX, which saw the New England Patriots defeat the Philadelphia Eagles 24-21. SUPER BOWL Programming on CTV and TSN Saturday, Jan. 31 In addition to the SUPER BOWL SUNDAY programming, CTV also looks at the most unforgettable moments, greatest performances, and most dominant teams of the 2014 NFL season with ROAD TO THE PLAYOFFS at 3 p.m. ET followed by ROAD TO THE SUPER BOWL at 4 p.m. ET. Later that evening CTV presents the fourth annual NFL HONORS at 9 p.m. ET/PT. Hosted by Seth Meyers, the star-studded awards special salutes the league’s best players and plays from the 2014 season. Sunday, Feb. 1 10 a.m. ET – SUPER BOWL SUNDAY NFL COUNTDOWN (TSN2) Chris Berman hosts a special four-hour edition of ESPN’s popular pre-game show with NFL analysts Cris Carter, Mike Ditka, Tom Jackson, and Keyshawn Johnson and NFL Insiders Chris Mortensen and Adam Schefter. Suzy Kolber and NFL analysts Trent Dilfer, Ray Lewis, and Steve Young contribute analysis from University of Phoenix Stadium, and bureau reporters Ed Werder (Seahawks), Sal Paolantonio (Patriots), and Josina Anderson deliver the latest team news.  12 noon ET – NFL SPECIAL: TOGETHER WE MAKE FOOTBALL (CTV) Produced by NFL Films, NFL SPECIAL: TOGETHER WE MAKE FOOTBALL is the culmination of a season-long project built around fans’ stories of why they love the game. 1 p.m. ET – SUPER BOWL SUNDAY PREGAME SHOW (CTV) In the hours leading up to the game, NBC Sports will surround the SUPER BOWL with live reports from the team hotels and the stadium, in-depth features and interviews with players and coaches from the Seahawks and Patriots, and X’s and O’s analysis from its roster of expert commentators. NBC Sports’ pre-game show broadcast team features Bob Costas, Dan Patrick, Josh Elliott, Tony Dungy, Rodney Harrison, Hines Ward, Mike Florio Peter King, and more. Baltimore Ravens head coach John Harbaugh will also appear as a guest analyst. 6 p.m. ET – SUPER BOWL XLIX (CTV/RDS) CTV’s SUPER BOWL XLIX broadcast team features NBC Sports’ Al Michaels (play-by-play) and Cris Collinsworth (analyst), marking the second time the multi-Emmy Award-winning duo is in the booth to call the SUPER BOWL. They are joined by Michele Tafoya, who is reporting from the sidelines. Katy Perry performs during the Pepsi Super Bowl XLIX Halftime Show alongside legendary Grammy Award® winner Lenny Kravitz. 10 p.m. ET (approximately) – MASTERCHEF CANADA (CTV) Following the initial rounds of the audition process, the premiere episode finds the home cook finalists entering the most nerve-wracking first phase of the competition as they present their signature dish for tasting by judges Michael Bonacini, Alvin Leung, and Claudio Aprile. Only those with the most impressive plates receive a coveted white apron and have the opportunity to reach the next level of the competition. 10 p.m. ET – SPORTSCENTRE (TSN) SPORTSCENTRE airs live from University of Phoenix Stadium immediately after SUPER BOWL XLIX with James Duthie – hosting TSN’s SUPER BOWL coverage for the first time since 2005 – joined by analysts Jesse Palmer, Chris Schultz, and Israel Idonije as well as reporter Farhan Lalji at field level to deliver post-game analysis and reaction. 11:30 p.m. ET – NFL PRIMETIME (TSN) Host Trey Wingo and NFL analysts Tim Hasselbeck and Merril Hoge break down SUPER BOWL XLIX. TSN Radio Along with SUPER BOWL pre- and post-game coverage, TSN Radio delivers news and analysis from TSN’s best-in-class team of football Insiders and experts (visit each station’s homepage for more details). Additional highlights include: SUPER BOWL XLIX Programming at a Glance Saturday Programming
  • 9 p.m. ET/PT – NFL HONORS
 Sunday Programming:
  • 10 p.m. ET on TSN – SUPER BOWL XLIX post-game on SPORTSCENTRE
  • 11:30 p.m. ET on TSN – NFL PRIMETIME
 How to Tune In:   Source: Numeris (formerly BBM Canada) Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters. CTV electronic audience databases incorporate data beginning in 1994.

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

 – CTV –


Press Room

Rob Duffy

Manager, News & Sports