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TORONTO (June 13, 2014) – Last night, viewers overwhelmingly chose CTV ELECTION SPECIAL 2014 as their #1 destination for results from Ontario’s 41st Provincial General Election. With an average-minute audience of 675,000 viewers, the Ontario-wide broadcast anchored by Ken Shaw and Michelle Dubé garnered 46% more viewers than its next closest competitor (462,000; CBC). In total, more than 3 million Ontarians tuned in to some part of the coverage during the broadcast.*
Viewership reached 784,000 shortly after CTV News was the first television network to announce a Liberal majority at 9:57 p.m. ET. The audience high can be attributed to CTV News’ comprehensive election coverage, including live reports from election headquarters, in-studio interviews with political insiders, and an in-studio panel of stakeholders.
“When defining events happen within the province, viewers consistently turn to CTV News Toronto for the most trusted and comprehensive news,” said Wendy Freeman, President, CTV News. “During a provincial election, our viewers know they can count on us to provide the most thorough, in-depth, and up-to-the-minute coverage possible.”
Throughout the night across the Greater Toronto Area, viewers also turned to CP24’s YOUR VOTE 2014, attracting nearly two-and-a-half times the channel’s average audience in that time slot.
Online, CTVNews.ca delivered non-stop companion coverage to Canadians, hosting the most-successful live chat in its history, with more than one million engagement minutes. Additionally, video views increased 13% that evening. And local sites experienced a traffic boom, with CTV News Ottawa visits up 75%, and CTV Windsor generating a 197% increase in video views. CP24.com’s unique user experience, which included “Backstage Pass” hosted by Kevin Newman, generated a 35% increase in site visits.
Once the polls closed at 9 p.m., Newstalk1010.com nearly tripled its average unique views and had more than three times its average page views (week-over-week average).**
**Omniture, 30-day average
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About CTV News
CTV News is Canada’s most-watched news organization both locally and nationally, and has a network of national, international, and local news operations. CTV News operations include CTV NEWS CHANNEL, BNN – Business News Network, CP24, and information programming, including CTV NATIONAL NEWS WITH LISA LAFLAMME, CTV NATIONAL NEWS WITH SANDIE RINALDO, CANADA AM, W5, POWER PLAY, and QUESTION PERIOD. Flagship news sites include CTVNEWS.ca, as well as CP24.com and BNN.ca, and are complemented by the all-new CTV News GO and CP24 GO apps, which provide a direct connection to Canada’s most trusted news anytime and anywhere. With a perspective that is distinctly Canadian, CTV News brings Canadians the international and domestic news stories of the day and is the #1 news organization in Canada.
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