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TORONTO (July 2, 2014) – In anticipation of the summer’s hottest series, CTV gives THE AMAZING RACE CANADA fans the opportunity to place themselves in the Race and take the most amazing selfies from inside specially-wrapped transit shelters through the end of July. Placed in five different locations throughout Toronto, the custom THE AMAZING RACE CANADA transit shelters are fitted with a clue box, pit stop mat, and full-length photo of host Jon Montgomery. They also feature a mirror positioned next to Jon’s photo, so fans can snap a selfie with him on the pit stop mat. Select transit shelter selfies tweeted tagging @AmazingRaceCDA will be shared on the official THE AMAZING RACE CANADA website at CTV.ca. Fans are encouraged to follow @AmazingRaceCDA and stay tuned to the THE AMAZING RACE CANADA Facebook page for updates.
**Media Note** Download artwork for THE AMAZING RACE CANADA at BellMediaPR.ca
Specially-wrapped THE AMAZING RACE CANADA transit shelters at King Street and Bathurst Street in Toronto
THE AMAZING RACE CANADA Transit Shelter Locations:
• Eglinton Avenue and Redpath Avenue
• King Street and Bathurst Street
• Queens Park and Hoskin Avenue
• College Street and McCaul Street
• Sherbourne Street and Front Street
In addition, CTV welcomes Toronto motorists on the busy Gardiner Express Way with two, fun, THE AMAZING RACE CANADA Digital Superboards to help lighten up their drives. The Superboards currently display several different THE AMAZING RACE CANADA promotional phrases, including “Honk if you want an express pass,” and “There is a quicker way to see the country.”
THE AMAZING RACE CANADA transit shelters and Digital Superboards are owned and operated by Astral Out-of-Home. The campaign, developed and executed by the Bell Media Agency, runs until Sunday, July 20.
THE AMAZING RACE CANADA Digital Superboards
Season 2 of THE AMAZING RACE CANADA premieres in a new timeslot, airing Tuesdays at 9 p.m. ET/PT, beginning July 8 on CTV and CTV GO.
Only one team can earn the title of Season 2 champions of THE AMAZING RACE CANADA. The biggest grand prize ever awarded for a Canadian competition series has expanded this season to include “gas for life” from Petro-Canada. In addition, the winning team once again receives a $250,000 cash payout and the opportunity to fly free for a year anywhere Air Canada flies worldwide in Business Class, plus two Chevrolet Silverado High Country Edition Pickup Trucks. Teams are also competing for special pit stop prizes courtesy of Air Canada and Scotiabank, to be revealed during the broadcasts.
Encore episodes of THE AMAZING RACE CANADA will air Saturdays at 8 p.m. ET/PT and Sundays at 5 p.m. ET/PT on CTV and CTV GO.
SOCIAL MEDIA LINKS:
About Bell Media Independent Production
Bell Media has commissioned some of Canada’s most-watched and most-acclaimed original programming, working with the best Canadian independent producers in the country. Hit CTV series include ratings success stories SAVING HOPE, THE LISTENER, MOTIVE, and THE AMAZING RACE CANADA, the record-breaking, Canadian-produced complementary version of the hit international series. New to CTV in 2014 are hit international format MASTERCHEF CANADA and multi-cam office comedy SPUN OUT, one of the most-watched new comedies of the season. Among the scripted series on Bell Media pay and specialty channels are the two-time Emmy®-nominated hit DEGRASSI, the internationally acclaimed ORPHAN BLACK, the most-watched original series in Space history BITTEN, Bravo’s most-watched new drama 19-2, TRANSPORTER: THE SERIES, and upcoming dramas SENSITIVE SKIN, and KILLJOYS. Bell Media specialty channels are also home to hit factual series HIGHWAY THRU HELL and CANADA’S WORST DRIVER, among others. In 2013, Bell Media ordered 27 original Canadian series and currently has 84 projects in various stages of development.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
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For more information, please contact:
Cary Mignault, THE AMAZING RACE CANADA, 416.435.9295 or email@example.com
Monique Bevan, THE AMAZING RACE CANADA, 416.384.2055 or Monique.firstname.lastname@example.org
Jim Quan, CTV Networks, 416.384.5311 or email@example.com