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BARRIE, Ontario (November 13, 2014) – Nearly 190,000 individuals and organizations in communities across Ontario join CTV NEWS BARRIE for the fourth annual The Pledge To End Bullying. The 2014 campaign – co-founded in 2010 by CTV NEWS BARRIE, CTV NEWS LONDON, and The Thames Valley School Board – will launch in Barrie at École secondaire Roméo Dallaire during a private school assembly this Monday, Nov. 17 at 10 a.m. The community-wide initiative seeks to raise public awareness about bullying – in schools, at work and at home – with the support of caring individuals from schools, businesses, non-profit organizations, and the media.
The launch coincides with the beginning of Anti-Bullying Week and will be hosted by CTV NEWS BARRIE’s Rob Cooper. Cooper will be joined by Mayor Jeff Lehman, Tara Dawn of CHAY FM, students from École secondaire Roméo Dallaire, and the Director of Education for the Conseil scolaire Viamonde, Gyslaine Hunter-Perreault. As part of the ceremony students in attendance will recite the French-language version of The Pledge.
“Bullying remains pervasive in our community and its many negative impacts confront us all too often,” said Don Mumford, Regional Vice-President, Radio and Local TV, Ontario, Bell Media. “It will require sustained effort by everyone to address the problem, and leaders from all sectors will play an especially critical role in this cause.”
“As the father of a young boy, I’m very aware of how often bullying happens and how important it is to protect our children from that kind of hurtful behaviour,” said Rob Cooper, Reporter, CTV NEWS BARRIE. “I’m proud to be part of The Pledge campaign.”
CTV NEWS BARRIE and Conseil scolaire Viamonde will work with representatives from local businesses, community organizations, schools, and media across the region to continue raise awareness of the campaign to help end bullying.
"For Conseil scolaire Viamonde, pursuing the fight against bullying is a priority," said Gyslaine Hunter-Perreault, Director of Education. "We must teach our children to denounce any bullying behavior they witness. Schools should be environments that promote positive reinforcement of one's identity; that is why we support The Pledge."
Residents of Simcoe County, Muskoka, and York Region are encouraged to affirm their commitment by “Living The Pledge” in schools, at work and at home. They can register their Pledge at www.ThePledgeToEndBullying.ca.
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About CTV Barrie
CTV Barrie has been serving Simcoe County, York Region, Muskoka, Haliburton and Grey County for almost 60 years. CTV NEWS AT SIX has been the winner of Overall Best Newscast, Small Market along with many other Edward R. Murrow awards. Barrie’s CTV NEWS AT SIX is the area’s #1 source for news. CTV Barrie is a division of Bell Media. More information on CTV Barrie can be found on the station’s website, www.barrie.ctvnews.ca
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For more information, contact:
Julie MacFarlane, Publicist, Bell Media, 416.384.4623 or email@example.com
Michael Whyte, Promotions Supervisor, CTV Barrie, 705.734.3300 or firstname.lastname@example.org