CTV Ottawa and Bell Media Radio’s Ottawa Stations Help Local Families This Holiday Season with 2014 Toy Mountain Campaign

— November 20, 2014

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OTTAWA (November 20, 2014) – Ho-ho-whoa! The 2014 Toy Mountain Campaign is now underway in Ottawa, and CTV Ottawa and Bell Media’s local radio stations aim to build a mountain of toys larger than ever before. From now through Dec. 23, viewers and listeners from across the Ottawa region can help local families in need by donating a new, unwrapped toy to the 2014 Toy Mountain Campaign in support of The Salvation Army. After helping to collect toys for more than 16,000 children last year, the CTV Ottawa team from CTV NEWS OTTAWA and CTV MORNING LIVE will be joined in their collection efforts once again by on-air hosts from MAJIC 100, 580 CFRA, and TSN 1200, plus additional on-air promotional support from the newly launched Ottawa’s New Country 94.

"Our stations are proud to do our part to help ensure all families have a happy holiday," said Richard Gray, Regional Vice-President/General Manager, Radio/TV, Northern and Eastern Ontario/Maritimes, Bell Media. "It’s through the generosity of our valued viewers, listeners, and partners that this campaign succeeds, and thousands of children can enjoy the spirit of the season."

"Toy Mountain provides The Salvation Army an opportunity to offer parents support in providing a joyous and memorable Christmas for children," said Sean Maddox, The Salvation Army, Area Director for Public Relations & Development, Ontario Central East Division. "Parents need compassionate support during difficult times."

Toy Mountain encourages donations for children of any age between 0-12, but highlights Boys and Girls, Aged 0-2 and 11-12, as the groups with the greatest need. For gift ideas, supporters can download CTV Ottawa’s Christmas Shopping List. Viewers and listeners who would like to participate as an "At Work Santa" or to volunteer can contact the Ottawa Toy Mountain Coordinator, Brittany Asselin (Brittany.Asselin@bellmedia.ca) for details.

Donations to Toy Mountain can be dropped off at the following locations: 

  • CTV Studios (87 George St.), Monday-Friday, 8 a.m. - 7 p.m.; Saturday-Sunday, 9 a.m. - 5 p.m.
  • Toy Mountain Warehouse (361 Queen St.), Monday, Wednedsay, and Friday, 9 a.m. - 4 p.m.; Tuesday and Thursday, 9 a.m. - 6 p.m.
  • St. Laurent Centre (1200 St. Laurent Blvd., Customer Service Desk), Monday-Saturday 9:30 a.m. - 9 p.m.; Sunday 11 a.m. - 5 p.m.
  • Carlingwood Shopping Centre (2121 Carling Ave., Entrance #3), Monday-Saturday, 9:30 a.m. - 9 p.m.; Sunday, 11 a.m. - 6 p.m.

The 2014 Toy Mountain Campaign represents a strong partnership between Bell Media stations in Ottawa and The Salvation Army. The campaign is promotionally driven by CTV Ottawa, CTV Two Ottawa, and local Bell Media Radio stations, with The Salvation Army providing collection and distribution logistics. Special thanks to New Look, Holmes Heating, TD Canada Trust, and Great Hobbies for their generous support of the Toy Mountain Campaign. Corporations and individuals can get involved with Toy Mountain by visiting SalvationArmy.ca or calling 1-800-SAL-ARMY.

About the Salvation Army
The Salvation Army is an international faith-based organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.


About CTV Ottawa

CTV Ottawa proudly serves the region with the #1 rated news program CTV NEWS AT SIX, the most-watched television program in Eastern Ontario and Western Quebec. The flagship newscast is complemented by additional news programming: CTV NEWS AT NOON, airing weekdays, and CTV MORNING LIVE, Ottawa’s #1 morning show, airing every weekday and Saturday mornings. Celebrating more than 50 years in broadcasting, CTV Ottawa has been recognized for its tireless work in the community, as well as for the excellence of its newscast both regionally and nationally from the RTDNA.?




For more information, please contact:

Patricia Garcia, Sr. Publicist, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca

Brittany Asselin, Promotions Coordinator, Bell Media Ottawa, 613.789.2486 or brittany.asselin@bellmedia.ca


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