CTV Toronto Brings Holiday Cheer with 19th Annual Toy Mountain Campaign, Now Underway

— November 18, 2014

To tweet thisrelease: http://bmpr.ca/1qSfDVo


TORONTO (November 18, 2014)– With Santa’s Workshop still fast at work, CTV Toronto is now collecting amountain of toys for the 19th Annual CTV Toy MountainCampaign insupport of The Salvation Army. Launching this weekand running throughtoDecember 22,the annual campaign provides thousands of toys to children throughout the GTA.After surpassing last year’s goal of 150,000 new unwrapped toys, Toy Mountainhopes to do it again this year.Toy Mountainencourages donations to all age groups, but highlights Girls Aged 7-9, Boys andGirls Aged 10-13, and Teens Aged 14-17 as the children with the greatest need.


Forhis 10th year in a row, CTV NEWSTORONTOWeather Anchor Tom Brown leads the collection effort, providing live reportsthroughout the campaign during Toronto’s most-watched news broadcast,CTV NEWS ATSIX. OnFriday, Nov.21, Brown willreport live from the SeasonsChristmas Show at Toronto’s International Centre,where attendees who bring a toy from 5 - 7 p.m.have a chance to win a gift basket with $500 worth of merchandise from some ofthe show’s vendors.


“Ithas been an incredible experience to be a part of Toy Mountain for the past 10years,” said Tom Brown. “The generosity of our viewers blows me away and makesme proud to be a Torontonian.”


Beginning Monday,Dec. 1,Brown hits the road and reports live, Monday to Friday, from various collectionstops across the GTA. Brown returns to the CTV NEWS TORONTOstudio on Monday, Dec.22 to markthe official close of the ToyMountaincampaign during that evening’s CTVNEWS AT SIX.


“Forthe past 19 years, Toy Mountain has ensured that families throughout the GTAhave a happy holiday, regardless of fortune,” said Paul Rogers, SeniorVice-President, CTV. “We at CTV Toronto are forever grateful to our viewers thatcontribute to the incredible success of Toy Mountain year afteryear.”


ToyMountain’s dedicated website Toronto.CTVNews.ca/ToyMountain features a list of drop-off locations, a live remote calendar,social media feeds, and more. Users are able to donate online and receive a taxreceipt from The Salvation Army. Supporters can also receive updates from thecampaign by following @toymountain and joining thecampaign’s Facebook page. Corporationsand individuals can get involved with Toy Mountain by visiting SalvationArmy.ca or calling1-800-SAL-ARMY.


TheToy Mountaincampaignconsists of a strong partnership between CTV Toronto and The Salvation Army. Thecampaign is promotionally driven by CTVNEWS TORONTOwith The Salvation Army providing collection and distribution logistics. CTVToronto thanks Toronto Area Ford Dealers, Marshalls Canada, and Mattel for theirgenerous support of the Toy Mountaincampaign.

“Everyyear, The Salvation Army is thrilled to partner with our wonderful friends atCTV Toronto. Without their support, we would not be able to assist thousands offamilies in the GTA every holiday season,” said Neil W. Leduke, Divisional Director of Marketingand Communications, The Salvation Army. “Together, along with the generosity ofour supporters, we are able to make sure our city’s children are given theChristmas they deserve.”

In2013, The Salvation Army in Toronto provided thousands of children with toys andother practical items, and over 30,000 families with assorted food hampersthrough its Christmas assistance program.


About CTV Toronto

CTVToronto is CTV’s flagship station and winner of the 2010 Edward R. Murrow Award for Overall Excellence by theRadio-Television Digital News Association. CTV Toronto’slocal supper hour news program CTV News AT SIX joins CTV Newsat Noon and CTV News at 11:30 as the #1 choice for news inthe Greater Toronto Area. CTV Toronto is a division of Bell Media, Canada’spremier multimedia company with leading assets in television, radio and digital.Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largestcommunications company.  More information about CTV Toronto can be found onthe network’s website at www.toronto.ctv.ca  


About theSalvation Army
The Salvation Army is an international faith-based organizationthat began its work in Canada in 1882 and has grown to become one of the largestdirect provider of social services in the country. The Salvation Army gives hopeand support to vulnerable people today and every day in 400 communities acrossCanada and more than 125 countries around the world. The Salvation Army offerspractical assistance for children and families, often tending to the basicnecessities of life, providing shelter for homeless people and rehabilitationfor people who have lost control of their lives to an addiction. When you giveto The Salvation Army, you are investing in the future of marginalized andoverlooked people in your community.




Formore information, please contact:

JulieMacFarlane, Bell Media, 416-384-4623 or julie.macfarlane@bellmedia.ca

Patricia Garcia, Bell Media, 416-384-2645 or patricia.garcia@bellmedia.ca