CTV Toronto’s 2012 Toy Mountain Campaign Complete:

— December 24, 2012

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Toronto (December 24, 2012) CTV Toronto’s 17th Annual ToyMountain campaign in support of The Salvation Army has now officially wrapped withTom Brown and his honourary elves announcing they have collected nearly 155,000toys, exceeding the campaign’s ambitious goal of 150,000.


"This year we are very thankful to all the long-time supporters andpartners of the CTV Toy Mountain Campaign," said Major John Murray ofThe Salvation Army. “The spirit of giving was evident and because of thegenerosity of Torontonians we can now guarantee that every child whoregistered for a toy through our campaign will have a smile on Christmasmorning."


“I’d like to thank everyone who donated to the campaign – especially thisyear,” said Paul Rogers, Senior Vice-President, CTV Toronto. “This campaign isa major priority for us, and we can’t help but feel that Torontonians have reallystepped up to save Christmas for thousands of children following a shortagecaused by theft.”

ToyMountain and CTV Toronto would like to thank Toronto Area Ford Dealers, McDonald’sRestaurants, Best Buy, participating GTA shopping centres, Longo’s, BostonPizza, and Uncle Neil and Friends for their generous support of the 16thAnnual Toy Mountain campaign.


About theSalvation Army
The Salvation Army is an international faith-basedorganization that began its work in Canada in 1882 and has grown to become thelargest non-governmental direct provider of social services in the country. TheSalvation Army gives hope and support to vulnerable people today and every dayin 400 communities across Canada and more than 120 countries around the world.The Salvation Army offers practical assistance for children and families, oftentending to the basic necessities of life, providing shelter for homeless peopleand rehabilitation for people who have lost control of their lives to anaddiction. When you give to The Salvation Army, you are investing in the futureof marginalized and overlooked people in your community.

About CTV Toronto
CTV Toronto is CTV’s flagship station and winner of the 2010Edward R. Murrow Award for Overall Excellence by the Radio-Television DigitalNews Association. CTV Toronto’s local supper hour news program CTV NEWS AT SIXjoins CTV NEWS AT NOON and CTV NEWS AT 11:30 as the #1 choice for news in theGreater Toronto Area. CTV Toronto is a division of Bell Media, Canada’s premiermultimedia company with leading assets in television, radio and digital. BellMedia is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communicationscompany. More information about CTV Toronto can be found on the network’swebsite at www.toronto.ctv.ca


- CTV -


For more information, please contact:
Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca
Renee Dupuis, Bell Media, 416.384.3154 or renee.dupuis@bellmedia.ca


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