CTV’s THE AMAZING RACE CANADA Welcomes Season 3 Sponsorship Partners
— May 5, 2015
– BMO Financial Group joins returning premiere partners Air Canada and Chevrolet –
– Dairy Queen, Mentos, and Petro-Canada also return –
CTV announced today THE AMAZING RACE CANADA’s Season 3 lead sponsors with returning and new brands joining the amazingly good time. The advertising community has once again embraced the much-loved, crown jewel series with premiere partners Air Canada and Chevrolet returning for their third-straight season, joined by newcomer, BMO Financial Group. CTV also welcomed back today Dairy Queen, Mentos, and Petro-CanadaTM, a Suncor business. All brands will play an integral role in the adventure-filled series which premieres this summer on CTV. Last summer, Season 2 of THE AMAZING RACE CANADA was once again the most-watched television program in Canada, and remained the #1 Canadian series of the year.
“It says a lot about a series when partners return year-after-year, and when new partners want to get in on that action,” said Laird White, Director, Brand Partnerships, Bell Media. “We can’t wait to collaborate once again with these iconic brands in new and innovative ways. I have no doubt we are poised for our best season yet.”
CTV Brand Partnerships is currently working with these brands on unique, custom activations, and original branded content across multiple broadcast, digital, and social platforms that will complement Season 3 of THE AMAZING RACE CANADA. Partners will be showcased organically via innovative brand extensions and various in-show integrations throughout the season, and with an online presence on CTV.ca/TheAmazingRaceCanada. Specific details will be announced closer to broadcast.
Hosted by Olympic champion Jon Montgomery (@jonmonty), Season 2 of THE AMAZING RACE CANADA was once again the most-watched television program in Canada last summer and the second most-watched program of the entire broadcast year with an average audience of 2.8 million viewers. Anchoring CTV’s summer 2015 schedule, Season 3 returns with all-new teams, riveting challenges, and even more action-packed adventure. Fans are encouraged to follow @AmazingRaceCDA and stay tuned to the CTV Facebook page for updates.
Commissioned by CTV, THE AMAZING RACE CANADA is produced by Insight Productions in association with CTV and with the support of Profiles Television Productions.
- CTV -
Source: Numeris (BBM Canada), Summer 2014: May 26/14 - Sept 14/14
About Air Canada Air Canada is Canada’s largest domestic and international airline serving more than 190 destinations on five continents. Canada’s flag carrier is among the 20 largest airlines in the world and in 2014 served more than 38 million customers. Air Canada provides scheduled passenger service directly to 64 Canadian cities, 52 destinations in the United States and 78 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,321 airports in 193 countries. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax that ranked Air Canada in a worldwide survey of more than 18 million airline passengers as Best Airline in North America in 2014 for the fifth consecutive year. For more information, please visit: www.aircanada.com.
Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified financial services organization based in North America. The bank offers a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers. BMO Financial Group had total assets of approximately $672 billion and more than 47,000 employees at January 31, 2015.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanadaor by following @ChevroletCanada on Twitter.
About Dairy Queen® Canada
Dairy Queen Canada Inc. (DQC) is a wholly owned entity of International Dairy Queen. DQC is part of the Berkshire Hathaway family, a company controlled by Warren Buffet. In Canada, DQC develops, licenses and services a system of more than 615 Dairy Queen® locations, most of which offer Orange Julius® beverages, in addition to over 40 Orange Julius® stores. Dairy Queen® locations feature signature products such as Blizzard® Treats, DQ® Cakes, Orange Julius® Premium Fruit Smoothies and Julius® Originals, along with soft serve, blended beverages, burgers, chicken and the latest product addition DQ Bakes! hot desserts, sandwiches and snack melts. For more information, visit www.dq.ca.
A cult for entire generations of young people, Mentos is known throughout the world as the freshest mint. Available in more than 100 countries, this irresistible round-shaped candy is based on an innovative concept: crunchy and smooth outside, soft and really fresh inside. An incomparable formula that from the very outset has been a worldwide success. More about Mentos Canada: www.facebook.com/MentosCanada
Petro-Canada, a Suncor Energy business, operates more than 1,450 retail stations and 250 Petro-Pass wholesale locations nationwide. Petro-Canada’s retail loyalty program,
Petro-PointsTM provides Canadians with the opportunity to earn and redeem rewards.
Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 25 years. For more information, visit www.petro-canada.ca or www.suncor.com
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
Senior Manager, Publicity Bell Media Studios & Radio