CTV’s THE AMAZING RACE CANADA Welcomes Returning and New Sponsors for Season 4
— May 26, 2016
– Premiere sponsors Chevrolet and BMO join The Amazing Race Canada for another season of Canada’s most-watched summer series –
– New sponsors include MEC and Hotels.com –
– Grand Prize features two sponsors and a $250,000 cash prize –
TORONTO (May 26, 2016) – The race is on! THE AMAZING RACE CANADA is set to return for a fourth season this summer and CTV welcomes back leading sponsors Chevrolet and BMO, as well as Mentos. This is Chevrolet’s fourth straight year, while BMO returns for a second year. New sponsors this season include Hotels.com and MEC Canada.
“We are tremendously pleased to have a dynamic set of sponsors that will help push the pace this season,” said Laird White, Director, Brand Partnerships, Bell Media. “Their presence will be integrated in-show and online, in organic and original ways we haven’t done before. We look forward to sharing this incredible adventure with our partners.”
Last summer, Season 3 of THE AMAZING RACE CANADA headlined CTV’s summer schedule and was the most-watched program of the summer for the third straight year, with an average audience of 2.6 million viewers each week. Season 3 winners, Hamilton-born brothers Gino and Jesse Montani, took home the grand prize, which included $250,000 in cold hard cash and two Chevy Colorado trucks. Canadians can tune in to Season 4 Tuesdays at 8 p.m. ET/PT, beginning June 28 on CTV and CTV GO.
This year, the hit series will see two sponsors contribute to the grand prize. Chevrolet is back with a twist – instead of a pre-determined prize vehicle, each winner will take home their choice of any Chevrolet vehicle they drive during the race.
Additionally, Hotels.com will provide hotel accommodations for a once-in-a-lifetime trip for two around the world. Each Leg Prize (which is awarded to the first place team for that leg of the race) is also provided by Hotels.com. The Leg Prize includes a five-night stay at a pre-determined exotic destination. Finally, along with the Chevrolet and Hotels.com prizes, the grand prize will also include $250,000 cash.
CTV Brand Partnerships is working diligently with these clients to create innovative content across all broadcast, digital, and social platforms. Season 4 will kick off the race with all-new teams and nail-biting challenges that push the limits. Canadians will be in for an adventure of a lifetime!
Source: Numeris, Summer 2015 (May 25-Sept 13), Summer 2014 (May 26-Sept 14), Summer 2013 (May 27-Sept 15)
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified financial services organization based in North America. The bank offers a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers. BMO Financial Group had total assets of approximately $672 billion and more than 47,000 employees.
Hotels.com, L.P. operates Hotels.com (also known in Canada as Hotels.ca), a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.
A cult for entire generations of young people, Mentos is known throughout the world as the freshest mint. Available in more than 100 countries, this irresistible round-shaped candy is based on a unique concept: crunchy and smooth outside, soft and really fresh inside. An incomparable formula that from the very outset has been a worldwide success. More about Mentos Canada: www.facebook.com/MentosCanada.
Canada’s leading outdoor retailer, MEC (Mountain Equipment Co-op) is passionate about inspiring and enabling everyone to lead active outdoor lifestyles. From city streets and yoga studios to backcountry trails and pristine waterways, MEC matches people with the expertise, experience, enthusiasm and gear they need for camping, snowsports, watersports, cycling, climbing, hiking, running, yoga and fitness. MEC has over 4 million members across Canada. Become part of MEC with a $5 lifetime membership and visit us at our 18 stores or at www.mec.ca.
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 14 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.