Discovery Transforms Nissan Rogue Into a Shark Tank as Nissan Returns for Third Consecutive Year as Lead Partner of SHARK WEEK
— June 24, 2016
– All-new, five-part micro-series NISSAN PRESENTS: ROGUE SHARK UNLEASHED airing throughout SHARK WEEK, June 26-July 3 on Discovery –
TORONTO (June 24, 2016) – Nissan returns as the lead partner of Discovery’s SHARK WEEK (June 26 - July 3), by developing a truly immersive, new promotional execution for the company’s 2016 Nissan Rogue Crossover brand. SHARK WEEK is Discovery’s annual blockbuster summer television event now celebrating its 21st year,
For the third year in a row, Bell Media’s Brand Parternerships team has created a thoroughly innovative broadcast campaign for the annual television event’s long-standing partner, this year executing the transformation of a Nissan Rogue into a shark tank, on display at Ripley’s Aquarium of Canada in Toronto from June 26 - July 3. The five-part micro-series hosted by Teddy Wilson, NISSAN PRESENTS: ROGUE SHARK UNLEASHED, will air during commercial breaks throughout SHARK WEEK’s primetime lineup on Discovery, and will also be made available on Discovery GO, Discovery’s YouTube and Facebook pages, as well as Nissan.ca.
“We are elated to continue our long-standing partnership with Nissan for SHARK WEEK as we look toward a three-peat success with this newest, big idea,” said Ken MacDonald, Vice-President and General Manager, Discovery. “This year, inspired by the SHARK WEEK’s “shark n’ awe” theme, we’re working with our lead partner to have a little fun in celebration of these amazing creatures by transforming a Nissan Rogue into a shark tank.”
“Nissan Canada is delighted to partner with SHARK WEEK for the third year in a row, and together we are excited to introduce another very different and unique campaign,” said, Brent Smith, Senior Manager, Chief Marketing Manager, Crossovers, Nissan Canada Inc. “We look forward to sharing with viewers the various stages of the project and the challenges of the build, from beginning to end.”
Last year, Nissan made it possible for viewers to join Jeffrey Gallant, founder of GEERG (Greenland Shark and Elasmobranch Education and Research Group), in Baie-Comeau, Que. in search of the elusive greenland shark, while learning about the important work that Gallant’s group is doing. In its inaugural year, Discovery and Nissan sparked an immensely popular viral video of a life-like prosthetic model shark spotted in Lake Ontario.
NISSAN PRESENTS: ROGUE SHARK UNLEASHED was conceived for Nissan by Bell Media’s Brand Partnerships team in collaboration with Nissan’s marketing partners, OMD and JP/TBWA.The campaign will be executed by Bell Media’s Branded Content team in partnership with Lunch Inc. Jason Ford is the Executive Producer.
About Nissan Canada Inc. Nissan Canada Inc. (NCI) is the Canadian sales, marketing, and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI directly employs 306 full-time staff across offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC). There are 191 independent Nissan dealerships, 39 Infiniti retailers, and 45 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle, and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.
More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca
About Discovery: With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. Discovery ranks as the #1 Canadian entertainment specialty network in primetime among total viewers and all the adult demos. Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.