Discovery’s Newest Original Canadian Series HELLFIRE HEROES Battles Through the Untamed Flames, Beginning May 22
— April 23, 2018
– Airing Tuesdays at 10 p.m. ET / 7 p.m. PT beginning May 22, the new, eight-part series gets up-close-and-personal with the heroic teams of firefighters in rural Alberta doing whatever it takes to keep their communities safe –
TORONTO (April 23, 2018) – In the fierce wilderness of Central Alberta, a uniquely versatile group of firefighters risk their lives to serve and protect the residents of isolated areas of the province. Discovery’s latest original Canadian series HELLFIRE HEROES, airing Tuesdays at 10 p.m. ET / 7 p.m. PT beginning May 22, follows two rural Alberta fire departments – Lesser Slave Lake Regional Fire Service and Yellowhead County Fire Department – and their teams of brave men and women whose job is to always be prepared for the worst.
From the network that brought viewers the heroes of the highway with HIGHWAY THRU HELL and HEAVY RESCUE: 401, the debut of HELLFIRE HEROES further reinforces Discovery’s success in the prime-time space through uniquely Canadian content that tells the stories of authentic, everyday acts of courage. HIGHWAY THRU HELL and HEAVY RESCUE: 401 made Discovery the most-watched entertainment specialty channel in each show’s timeslot among key demographics (P2+, A18-49, and A25-54).
“We are thrilled to continue our great partnership with Pixcom Productions to bring Discovery viewers the nail-biting, real-life drama that is HELLFIRE HEROES,” said Edwina Follows, Director, Commissioning and Production, Discovery Networks. “We believe this new original series will resonate with audiences in much the same way as Discovery’s smash hits HIGHWAY THRU HELL and HEAVY RESCUE: 401.”
Living in a rural part of Canada where most residents depend only on themselves and their neighbours, the firefighters of the Lesser Slave Regional Fire Service (led by Chief Jamie Coutts) and the Yellowhead County Fire Department (led by Chief Albert Bahri) serve and protect a combined area spanning more than 30,000 square kilometres.
(L-R): Chief Jamie Coutts from the Lesser Slave Regional Fire Service and Chief Albert Bahri from the Yellowhead County Fire Department
Fighting fires is only one of the many calls these heroes answer. Featuring stories of strength, fearlessness, and dedication, the HELLFIRE HEROES never know what challenge they’ll face next – battling raging forest fires, industrial accidents, search-and-rescue operations, saving lives on remote highways, freeing people trapped in elevators…even delivering babies. When the call comes in, day or night, these resourceful teams are united in their mission to keep residents safe.
Subscribers can access live streaming of HELLFIRE HEROES through the Discovery GO app and Discovery.ca.
HELLFIRE HEROES is produced by Pixcom Productions in association with Discovery Canada. Producer is Nicola Merola. Senior Supervising Producer is Manu Wiecha. Series Producer is Sharone Ostrovsky. For Discovery, Bruce Glawson is Executive Producer. Edwina Follows is Director, Commissioning and Production, Discovery Networks. Ken MacDonald is Vice-President and General Manager, Discovery. Tracey Pearce is President, Distribution and Pay, Bell Media.
Founded 30 years ago, Pixcom Productions is a private communications company based in Montréal, Canada. As one of Canada’s major independent producers of television programming, Pixcom has a reputation for creating first-class factual, scripted, variety, kids, and magazine programs which have garnered praise and a host of awards. Pixcom’s series are seen by audiences in Canada and around the world, and are known for their high production and entertainment values, integrity, and thorough research.
About Bell Media Original Programming:
Bell Media has commissioned some of Canada’s most-watched and most-acclaimed original programming, working with the best Canadian independent producers in the country. Hit series commissioned by CTV include the hit drama CARDINAL, the record-breaking THE AMAZING RACE CANADA and MASTERCHEF CANADA, new original series THE DISAPPEARANCE, THE INDIAN DETECTIVE, and THE DETAIL, and the international TV format THE LAUNCH. Among the original series on Bell Media specialty and streaming platforms are Space’s KILLJOYS and WYNONNA EARP; CraveTV hit comedy LETTERKENNY; Bravo’s mystery drama CARTER; Discovery’s first-ever drama FRONTIER; Comedy’s satirical news series THE BEAVERTON as well as CORNER GAS ANIMATED; and multiple series and specials for food and lifestyle channel Gusto, including ONE WORLD KITCHEN. Discovery is also home to Bell Media’s hit factual franchise HIGHWAY THRU HELL, HEAVY RESCUE: 401, and CANADA’S WORST DRIVER, among others. Bell Media is one of the first media companies in North America to commit to producing all new original scripted series in 4K.
About Discovery: With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity, and amazement. Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities, and vivid imagery for viewers with curious minds. With the best factual programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.