TORONTO (March 13, 2013) – CTV Brand Partnerships announced today the premiere of “EAT TALK”, two new client-tailored shorts for JUST-EAT.ca, Canada’s largest online restaurant/food order service. A first of its kind for CTV, the in-house produced spots playfully make reference to CTV’sETALK and premiere tomorrow on TV’s biggest night, Thursday, March 14, exclusively on CTV. The custom-created broadcast spots air for one-night only during a seamless break in regular CTV programming. The first 60-second short airs between CTV’s ETALK and THE BIG BANG THEORY strip at approximately 7:28 p.m. ET, followed by the 30-second short airing between THE BIG BANG THEORY strip and a new episode of THE BIG BANG THEORY at 7:59 p.m. ET on CTV (visit CTV.ca to confirm local listings). The spots kick off a larger JUST-EAT.ca campaign that can be followed online at www.dontcookjusteat.ca.
**Media Note** Photography for “EAT TALK” is available online at BellMediaPR.ca
“This is a completely original partnership with JUST-EAT.ca,” said Laird White, Director, Brand Partnerships, Bell Media. “Unlike a standard commercial, this unique and innovative stunt delivers a fun twist, and demonstrates the creativity we can offer our advertising clients.”
Produced in-house by Bell Media, the on-air stunt kicks off JUST-EAT.ca’s new online “series” ‘Eat Talk’, available online at www.dontcookjusteat.ca. The first 60-second on-air short (airing at 7:28 p.m. ET) features a celebrity chef impersonator, who is kidnapped by the characters from JUST-EAT.ca during an interview on “EAT TALK”. The 30-second, on-air short (airing at 7:59 p.m. ET) is a continuation from the kidnapping, where viewers find out what happens next to the chef. The full series then plays out online at JUST-EAT.ca for the rest of the month, where viewers can discover the final outcome of the kidnapped chief.
This brand partnership initiative was led by Havas Media, and developed together with CTV and JUST-EAT.ca. The “EAT TALK” shorts were created by TRAFFICKGROUP, and produced in-house by the Brand Partnerships team at Bell Media.
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About JUST EAT Canada
With headquarters in Toronto, Ontario JUST EAT Canada is Canada's largest and fastest growing online restaurant & food order service. The JUST-EAT.ca website enables local restaurants and customers to connect, offering a quick-and-easy food ordering service. There are currently 2200 restaurants online with JUST-EAT.ca in major cities like Toronto, Vancouver, Montreal and Ottawa. The JUST-EAT Group was founded in Denmark in 2000, now has its headquarters in London, UK and is active in 13 countries around the globe.
About Havas Media
Havas Media is the main media brand for global communications group, Havas. We have a simple structure that has been specifically created to promote integration and digital fluency. All of the Havas Media teams are supported by specialist units that span digital, data, mobile, content marketing, sports and experiential. These include Mobext (our mobile specialists), Socialyse (our social media specialist unit), Artemis (the group's global data management system) and Affiperf (Havas’s global Trading desk).
TRAFFIKGROUP (Traffik), is an idea centric integrated advertising agency located downtown Toronto in the heart of Little Italy. We are dedicated to developing complete marketing strategies through the path to purchase for our growing roster of exciting clients including Just Eat, Diageo, 3M, Xbox, Kelloggs, Walmart and GE, based on the singular focus that great ideas create solutions to problems. We are privately owned and directed by our team, drawing on experience from experiential marketing, design, branding, web development, traditional advertising, direct marketing, merchandising, POP and launching of successful brands.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 10 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca.
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