ETALK is Canada’s Most-Watched Entertainment News Show for the 15th Year in a Row

— September 8, 2017

With Numeris data for the full 2016-17 broadcast year now complete, ETALK has finished the broadcast year as the most-watched entertainment news program for the 15th year in a row. Averaging 538,000 viewers, ETALK is most-watched among total viewers with a 30% advantage over its next closest competitor. ETALK is also ahead of the competition by double-digits among all key adult demos and all females - including the coveted millennial demos, A18-34 (+60%) and F18-34 (+69%). On average, ETALK reaches 18% of Canadians (6.4 million total viewers) each week across Bell Media. In its primetime timeslot on CTV alone, it reaches more viewers than any other entertainment news strip (3.9 million viewers each week or 11% of Canadians).
Program Ind.2+ A18-34 A18-49 A25-54 F2+ F18+ F18-34 F18-49 F25-54
ETALK 538 81.3 147.8 169.5 306.1 286.1 42.5 78.2 94.2
ET Canada 414.3 50.9 124.2 150.3 247.9 225 25.2 73.7 94.9
ETALK vs. ET Canada 123.7 30.4 23.6 19.2 58.2 61.1 17.3 4.5 -0.7
ETALK vs. ET Canada +30% +60% +19% +13% +23% +27% 69% 6% -1%

Source: Numeris, Total Canada, 2016-17 BY (Aug 29, 2016 – Aug 27, 2017), final data

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