ETALK LIVE FROM THE OSCARS BALCONY Surpasses 1 Million Views on Twitter and CTV.ca
— February 26, 2019
Returning for a second year, ETALK LIVE FROM THE OSCARS BALCONY exceeded 1 million views on Twitter and CTV.ca, with a reach of 865,000 unique viewers* (versus 715,000 unique viewers in 2018**). In partnership with Twitter, the CANADIAN SCREEN AWARD nominated digital special invited audiences to join ETALK anchor Danielle Graham and ETALK and THE SOCIAL’s Lainey Lui live from their exclusive balcony position for a raw, in-the-moment red carpet show like no other, breaking down the night's most buzzed-about arrivals and fashion moments and occasionally eavesdropping on ETALK anchor and YOUR MORNING co-host Ben Mulroney's interviews with Hollywood’s biggest names on the carpet below. Encore broadcast of the special is available on Twitter and CTV.ca.
In addition, ETALK had social media buzzing: #etalkRedCarpet was the Top 4 trending topic in Canada and Top 3 trend in Toronto, between 7 – 8 p.m. ET on Sunday night.
Source: *2019 source: Twitter Studio Metrics; **2018 source: Periscope Metrics