Ethan Young is the Sixth and Final Artist Chosen on Inaugural Season of CTV’s THE LAUNCH to Release a New, Original Song # # # “Giants” Now Available Everywhere
— February 14, 2018
– THE LAUNCH: DIRECTOR’S CUT featuring extended auditions available on digital platforms CTV.ca, CTV GO, and CraveTV™ –
– Just announced, a Facebook Live exclusive special episode of THE LAUNCH titled ETALK LIVE: THE LAUNCH ARTISTS to stream tomorrow (Thursday, Feb. 15) at 8 p.m. ET* on ETALK’s Facebook page, featuring all six chosen artists together for the first time –
– Season 1 wraps next week with seventh and final episode next Wednesday, Feb. 21 at 9 p.m. ET/8 p.m. MT on CTV and CTV GO –
– Last week, Episode 5 chosen artist Jayd Ink’s new single “Codes” debuted at #7 on iTunes Pop chart –
– First four consecutive singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada. All songs released have surpassed more than 3 million streams internationally to date –
Click this image to listen to Ethan Young’s “Giants”
“The potential with Ethan [Young] is just so exciting.” – Boy George
TORONTO (February 14, 2018) – CTV unveiled its sixth and final chosen artist on tonight’s penultimate episode of CTV’s THE LAUNCH. Ethan Young from Toronto proved to be bigger than goliath, as the 13-year-old was the final artist chosen to record the new original single “Giants.” The series’ sixth single was released to radio stations across the country immediately following tonight’s broadcast, and is also now available to buy and stream everywhere, including iHeartRadio, Apple Music, iTunes, Spotify, and Google Play.
Mentors Culture Club alumnus and Grammy® Award-winner Boy George, Grammy®-Award-winning Canadian singer/songwriter Alessia Cara, Canadian Oscar and Grammy-nominated producer extraordinaire Stephan Moccio, and record mogul Scott Borchetta decided to launch Ethan Young's music career with his anthemic version of “Giants.”
The first four consecutive singles from THE LAUNCH chosen artists (POESY’s “Soldier of Love”, Logan Staats “The Lucky Ones”, Elijah Woods x Jamie Fine’s “Ain’t Easy”, and The Static Shift’s “Wide Awake”) soared to #1 on iTunes Canada, while Jayd Ink’s “Codes” debuted at #7 on iTunes’ pop chart. All songs released have surpassed more than 3 million streams internationally to date.
“Getting this opportunity to appear on THE LAUNCH has been such an honour,” said Ethan Young. “I am so grateful for the chance to be launched across Canada and I cannot wait to hear my song ‘Giants’ on the radio.”
“Ethan has a real star quality,” said Scott Borchetta. “His voice is powerful and genuine and you can’t help but be blown away when he steps into a room. We may have found Canada's next homegrown pop star.”
Streaming now on various platforms including CTV.ca, CTV GO, and CraveTV™, THE LAUNCH: DIRECTOR’S CUT features extended auditions of Grace Bakker, Elequen, and the newly launched Ethan Young, as well as, Victoria Azevedo and Raymond Salgado, who are featured exclusively in the On Demand version of the episode. The special edition also features comprehensive mentor reactions, feedback, and never-before-seen moments from THE LAUNCH that take the viewer deeper into the once in a lifetime opportunity for each of the artists.
Following an extraordinary audition process before the celebrity mentors, aspiring artists Ethan Young and Grace Bakker emerged as the two breakthrough artists chosen to perform and make the original song “Giants” their own.
After an intense 48 hours in studio rehearsals, recordings, and working with the episode’s celebrity mentors including a surprise guest appearance by Alessia Cara, the final artists took the stage in front of a live studio audience to perform their interpretations of “Giants.”
Two, individually tailored renditions of the song resulted in charismatic performances by both aspiring artists, but following intense deliberations, Ethan Young was ultimately chosen for the opportunity of a lifetime – to have his version of the song “Giants” launched across Canada and to the world via THE LAUNCH’s expansive slate of top music partners.
Following tonight’s song launch, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind Ethan Young “Giants” across its national footprint of broadcast and digital entertainment properties.
“Giants” is written by Stephan Moccio and Talay Riley. The song is produced by Stephan Moccio. Label: Big Machine Canada and Universal Music Canada. Executive Producers are Scott Borchetta and Randy Lennox.
Singer-songwriter Ethan Young’s love for performance and songwriting began at a very young age. While attending Karen Kain School of the Arts, Ethan became one of the famed Mini Pop Kids, performing for sold out audiences across Ontario. He was featured on three Mini Pop Kid albums that were sold in retail stores internationally.
Ethan regularly performs for charitable events including ThreeToBe, Covenant House,
Children’s Wish Foundation, and Jacob’s Ladder. Currently, Ethan is working on his craft live and in studio. To learn more about Ethan Young, visit CTV.ca/TheLaunch.
**MEDIA NOTE** – To download additional images of Ethan Young and THE LAUNCH, please visit BellMedia.ca/PR.
Tonight’s episode is also available on CTV.ca, CraveTV, CTV GO, and On Demand. Encore presentations of THE LAUNCH air Saturdays at 5 p.m. ET/MT on CTV; Fridays at 7 p.m. ET and Saturdays at 1 p.m. ET on Much; Sundays at 5 p.m. ET and 11 p.m. ET on MTV; Mondays at 10 p.m. ET on E!.
Viewers can catch live interviews featuring Ethan Young tomorrow (Feb. 15) on CP24 BREAKFAST (weekdays 5:30 a.m. ET), YOUR MORNING (weekdays at 6 a.m. ET), THE MARILYN DENIS SHOW (weekdays at 10 a.m. ET), THE SOCIAL (weekdays at 1 p.m. ET), ETALK (weekdays at 7 p.m. ET), and CTV News Channel. As well, live interviews with Ethan Young will be featured on Bell Media Radio stations across the country.
As announced earlier today, CTV delivers a truly interactive experience for fans of THE LAUNCH with an exclusive Facebook Live special, ETALK LIVE: THE LAUNCH ARTISTS. Featuring all six chosen artists from THE LAUNCH’s inaugural season together for the first time and hosted by ETALK Reporter Liz Trinnear, the Facebook Live special streams on ETALK’s Facebook page (@etalkCTV) Thursday, Feb. 15 beginning at 8 p.m. ET*. Logan Staats, Elijah Woods x Jamie Fine, The Static Shift, POESY, Jayd Ink, and the newly launched Ethan Young discuss their overall experience on the show, working with their celebrity mentors, and reflect on becoming overnight chart-topping sensations. Audiences watching on social media can submit questions which will be curated and asked live during the Facebook Live special. ETALK LIVE: THE LAUNCH ARTISTS also features exclusive series outtakes and life-changing moments from hometown visits and media junkets with each of the six chosen artists.
Season 1 of THE LAUNCH wraps with its seventh and final episode titled JUST LAUNCHED, airing Wednesday, Feb. 21 at 9 p.m. ET / 8 p.m. MT on CTV and CTV GO, and in super simulcast on CTV Two and Much. The one-hour special episode revisits each of the six “Launched” artists now that “one song has changed everything.” Following them back to their respective hometowns to meet the people who influenced their musical journey and capturing them as watch their episode air live on television for the first time with family and friends. The special bonus episode also captures the excitement of each chosen artists’ whirlwind press tour, which includes hearing their song for the first time on the radio and their first public performance as chosen artists. In addition, the episode features never-before-seen moments and outtakes of the artists with their mentors from THE LAUNCH. Plus, the special episode also includes up-to-the-moment interviews with each selected artist and an all-new interview in Nashville with series co-creator and world-renowned record mogul Scott Borchetta.
Fans are also invited to visit CTV.ca/TheLaunch for exclusive, expansive digital content featuring THE LAUNCH celebrity mentors and the 30 artists selected to participate in the series’ inaugural season. Digital content includes comprehensive Q&As with all artists taking part in THE LAUNCH, now available on the site’s video portal. In addition, CTV.ca is the destination for blogs highlighting Season 1 mentors’ greatest achievements and videos featuring extended musical performances, in-studio demos and “first-listens”, unique moments between artists and their mentors, and a variety of other exclusive digital content. Bio pages showcasing all of the artists are also available on CTV.ca’s dedicated artist pages at CTV.ca/TheLaunch.
Debuting a new and unique format documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life, in each close-ended, hour-long episode of THE LAUNCH, unsigned emerging artists audition for the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends. The mentors then decide which version of the song will be released across the country immediately following the broadcast of the episode each week.
Hand-picked from more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original song written by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being catapulted from discovery to stardom in just 48 hours.
THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS).
THE LAUNCH is executive produced by Scott Borchetta, Randy Lennox and John Brunton; Paul Franklin and Lindsay Cox are Showrunners and Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
*(Run time approximately set at 40 mins.)
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.