Fall 2017 Numeris Survey: Bell Media Reaches a Grand Total of 4.2 Million Listeners on Its Montreal Stations 1

— December 6, 2017

96 Virgin Radio, CHOM 97 7, CJAD 800 and TSN Radio 690 lead Bell Media to 72.1 combined commercial shares among adults aged 25-54 2

MONTREAL (December 6, 2017) – Numeris unveiled its PPM survey results for fall 2017 today, revealing that a grand total of 4.2 million listeners a week tune in to ÉNERGIE 94.3, 107.3 Rouge, 96 Virgin Radio, CHOM 97 7, CJAD 800 and TSN Radio 6901. This means that Bell Media reaches over 75% of the Montreal population through its six local stations3 – which all leverage strong, recognized brands that target varied and complementary audiences in order to efficiently connect with several consumer profiles. Once again, the data shows that Bell Media remains an indispensable partner for local and national advertisers. Bell Media stations 96 Virgin Radio, CHOM 97 7, CJAD 800 and TSN Radio 690 delivered 72.1 combined commercial this fall among adults aged 25-54, keeping the company #1 among all radio broadcasters in Montreal’s Anglophone market2. 96 Virgin Radio: The Most Listened-to English-language Station in Montreal1 With a grand total of 2,098,000 listeners, 96 Virgin Radio keeps its #1 position in terms of reach among Montreal’s English-language stations1. 96 Virgin Radio has 24 commercial shares among adults aged 25-54 in the English Montreal market and is #1 among adults aged 18-44, with a share of 32.72. Furthermore, FREEWAY AND NATHASHA IN THE MORNING is the top English-language morning show among adults aged 18-49 and 18-344. CHOM 97 7: The Favourite Radio Station of Anglophone Men aged 25-54 in Montreal2  CHOM 97 7 still dominates among its target group, i.e. men aged 25-54, with 36.7 commercial shares in Montreal’s English-language market – up 7% vs. last spring2. The morning show MORNINGS ROCK with Terry DiMonte is #1 in its timeslot among men aged 25-54, as is THE AFTERNOON ROCK RIDE with Bilal Butt4. In total, CHOM 97 7 reaches 1,596,000 listeners1, with 24.2 commercial shares among adults aged 25-54 – up 8% since the spring2. CJAD 800: Montreal’s #1 English-language Station Among All Listeners (T2+)2 For its part, CJAD 800 holds on to its crown as the #1 station among all listeners 2+, with a commercial share of 35.3% in the English Montreal market2. CJAD 800 broadcasts the 7 most listened shows in Montreal’s Anglophone market (T2+)8, including those hosted by Andrew Carter, Leslie Roberts and Aaron Rand, which are #1 in the early morning, mid-morning and afternoon-drive timeslots, respectively4. Andrew Carter also grabs the top spot in the morning among adults aged 25-54 and women aged 25-544. In total, the station drew 350,000 listeners this fall1, with 19.5 commercial shares among adults aged 25-542. TSN Radio 690: Montreal’s Sports Authority As the official English-language radio station of the Montreal Canadiens, Alouettes and Impact, the sports station TSN Radio 690 delivered 4.4 commercial shares among adults aged 25-54 and 5.8 among its target group, i.e. men 25-542. The station reached a total of 248,000 listeners this fall1. Now on 107.3 Rouge, LE RETOUR DES FANTASTIQUES Remains the #1 Afternoon Drive Show Among Women aged 25-544 The hit show LE RETOUR DES FANTASTIQUES, which premiered this fall on 107.3 Rouge, once again reigns supreme in its timeslot in Montreal among women aged 25-544. Also airing Monday to Thursday from 4 to 6 p.m. across the Rouge FM network, the show reaches a grand total of 838,000 listeners5, making it once again the top afternoon drive show in Quebec among Women aged 25-546. In total, the new 107.3 Rouge drew 1,871,000 listeners1 – nearly 150,000 more than in spring 2017. The station’s commercial share is 13 among adults aged 25-54 in the French Montreal market – up 3% vs. last spring2. The increase is particularly remarkable among women aged 25-54 with 17.1 commercial share, up 14%2. These results confirm the station’s successful revitalization since last fall, with its new shows, new hosts, a refreshed logo and a more upbeat music selection than ever before. ÉNERGIE 94.3: Up 28% Among Men aged 25-542 This fall, the new ÉNERGIE 94.3 reached 1,618,000 listeners1, with 13.5 commercial shares among adults aged 25-54 in the French Montreal market – up 9% vs. last spring2. After introducing a musical shift and a renewed programming schedule last fall, the station has scored excellent results among men aged 25-54 – a 28% gain among this target group, to reach 15 commercial share2. During weekday work hours, ÉNERGIE 94.3 is up 40% among men aged 25-547. As a reminder, the fall 2017 Numeris PPM surveys were conducted August 28 to November 26, 2017. Sources: Numeris, fall 2017 (August 28 to November 26) / spring 2017 (February 27 to May 28)
  • T2+, Mon-Sun, 2am-2am, all Bell Media Radio stations combined or individual station, as the case may be (CKMF, CITE, CJFM, CHOM, CJAD, CKGM) or commercial stations in the given market, full coverage, weekly reach
  • A25-54/ W25-54/ M25-54/ A18-44/T2+, Mon-Sun, 2am-2am, CKMF, CITE, CJFM, CHOM, CJAD, CKGM, French/English Montreal, commercial share (based on all listening hours among the market’s commercial stations)
  • T2+, Mon-Sun, 2am-2am, Bell Media Radio (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), total Montreal, % weekly reach
  • W25-54/ A18-49/ A18-34/ M25-54, timeslot for the given program, CITE/ CJFM/ CHOM/ CJAD, French/English Montreal, listening shares
  • T12+ (diaries)/ T2+ (PPM), Mon-Thu 4-6 p.m., full coverage, reach for all stations in the Rouge FM network
  • W25-54, Mon-Thu 4-6 p.m., province of Quebec, reach for all stations in the Rouge FM network
  • M25-54, Mon-Fri, 10 a.m.-4 p.m., French Montreal, weekly listening hours
  • T2+, top shows (AMA), English Montreal, average minute audience (AMA)

About Bell Media

Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.


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Chloé Boissonnault

General Director, Communications-Marketing, Bell Media Sales
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